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- Never Fully Read - Tik Tok Updates, Celebrity Brands & Shopify AI
Never Fully Read - Tik Tok Updates, Celebrity Brands & Shopify AI
A TikTok and Spotify showdown is brewing as the short-video maker tests music streaming in 3 new markets
Growth Classics
July 26, 2023
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In today's edition:
🤖 eCommerce news
🌏 Interesting posts & threads
🤣 Meme of the week
💰 Hot jobs
✚ Weekly recommendation
Attention, Never Fully Read readers!
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🤖 eCommerce news:
🛠 Platform updates:
“Traditional attribution models have always struggled with an inherent flaw: they often fail to capture the full consumer journey, generally focusing on the last touchpoint before a purchase is made. To provide a more complete view of where customers are coming from, TikTok has partnered with top post-purchase survey providers KnoCommerce and Fairing to empower marketers with an additional layer of data to level up their online advertising strategy.”
“TikTok has released an updated version of its Ad Library resource, which provides searchable insights into all of the ad campaigns running in the app, with data on ad targeting, regional reach, who paid for it, etc.
The new TikTok Ad Library, which is very similar to Meta’s Ad Library in format, is currently only available for European campaigns, but could be a valuable resource for those looking to research TikTok ad approaches.”
“TikTok says the new content option will allow creators to share their stories, poems, lyrics and other written content on the platform, giving them another way to express themselves.
Now when you open the app’s Camera page, you will be able to choose from three options: photo, video and text. Once you select the text option, you will be taken to the text creation page, where you can type out the content of your post. Then, you can customize your context by adding sounds, tagging a location, enabling comments and allowing Duets. TikTok says text posts will be just as interactive and dynamic as any video or photo post.”
“What’s new. Advertisers who decide to opt into the upgrades will have access to a range of tools and capabilities aimed at improving campaign performance and user experience. This includes:
Inventory-aware ad serving: This feature ensures that out-of-stock product pages do not appear in Search by automatically factoring in product inventory, with no work required on your end.
More converting search queries: PMax’s AI uses a campaign’s creative assets as a helpful signal to detect more converting search queries. This is particularly beneficial for brands that may have landing pages with thin or minimal content.
Enhanced control: Google has confirmed that created text assets are about to begin appearing in the asset reporting table. This is beneficial to advertisers as they will have the ability to delete text assets as they so wish.
Serving user intent more effectively: Using automatically created assets, PMax can customize Search ads to better match consumer intent.
Better insights: Google is introducing more search categories and the ability to apply date ranges. Advertisers will also soon be able to download these insights via the Google Ads API.”
🌏 Interesting posts & threads:
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🤣 Meme of the week:
Credit: MM
💰 Hot jobs:
Junior:
“It’s an exciting time for the Customer Retention team at The Economist, which is receiving renewed focus following years of successful subscriber acquisition. As the Senior Marketing Executive, you’ll be part of the team at the forefront of making The Economist a world-leading customer retention organization. Working with the Senior Manager, Subscriber Engagement and a wider team of marketers and cross-functional experts, you’ll be putting the customer experience at the heart of everything you do, planning and executing CRM programs and multichannel marketing campaigns to drive digital engagement and retention among our subscribers.”
Senior:
“Skin + Me is a mission driven start-up with seriously big skin goals. We’re looking for an exceptional Head of Growth to join our Marketing Team at Skin + Me. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.
As Head of Growth, you will be responsible for growing Skin + Me’s profit through acquisition and retention channels. In charge of the digital media budget, you will use your analytical skills and commercial acumen to make the right investment decisions. You will work with the rest of the marketing team to ensure our brand shines and customers see the right message at the right time. Comfortable with a fast pace and agile working environment, you will ensure your team stays focused and motivated.”
Executive:
“Reporting to the Chief Marketing Officer, the Global Marketing Director will lead the development and implementation of the global communication strategy for all brand initiatives ensuring that each market has the necessary tools to create compelling comms programs and materials to support brand initiatives and launches. Overseeing all marketing areas, including Brand Marketing, Digital Marketing (Social and CRM), Wholesale and Retail, and Media. The role requires a deep understanding of Stella McCartney’s brand and customer mindset and a creative and innovative marketer who can execute across a variety of channels while driving long-term strategies and building brand equity.”
✚ Weekly recommendation:
In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.
Bardeen is an incredible tool! I use it for my personal development at the moment. I get it to send me a text every evening to do a little journal and mind dump session. An incredible way to put a system in place for those repetitive tasks that often get forgotten.
There are so many business applications as well, it’s worth checking out for yourself!
That's it for today's edition of Never Fully Read.
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