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- NFR #37 - B Corps, Wartime Poems & The Third Door
NFR #37 - B Corps, Wartime Poems & The Third Door
B Corps, Wartime Poems & The Third Door
🐦 Inspirational Tweet 🐦
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🤖 eCommerce News:
“In pursuit of a direct-to-consumer strategy, Nike will begin testing Jordan-branded stores in North America in fiscal 2023. Chief Financial Officer Matt Friend said it is also using Nike stores to invest in the women's space, and that the company's Nike Live concept is "showing promising levels of productivity per square foot." Nike revenue grew 5% to $10.9 billion in the third quarter, on the back of 17% growth in Nike Direct and 22% growth in digital. Nike Direct made up 42% of the retailer's sales in the quarter, reaching $4.6 billion, according to a company press release.”
“Last week, the sustainable personal care company reported full-year financial results and laid off approximately 17% of its corporate employees. The sustainable consumer products brand is on the cusp of going public through a SPAC merger and will soon be listed on the New York Stock Exchange under the ticker symbol "GROV." That deal is expected to close in late Q1 or early Q2 and, according to Grove, values the company at $1.5 billion. The proceeds from the transaction could be up to $435 million, providing the company with additional cash to fuel its expansion.”
“Boss Fight’s mission is to bring simple, beautiful, and fun game experiences to our players wherever they want to play,” said Boss Fight Entertainment founders David Rippy, Bill Jackson and Scott Winsett, in a statement. “Netflix’s commitment to offer ad-free games as part of members’ subscriptions enables game developers like us to focus on creating delightful game play without worrying about monetization. We couldn’t be more excited to join Netflix at this early stage as we continue doing what we love to do while helping to shape the future of games on Netflix together.”
“Airhouse wants to make it easier for e-commerce companies to get up and running without having to deal with 3PLs themselves. To accomplish that, the startup built relationships with a number of 3PLs, linking its customers to those warehousing and shipping groups via its software. This provides a number of benefits for both sides of the equation. First, by aggregating its customers, Airhouse can pass along economies of scale to its customers that they would not be able to unlock if they worked with 3PLs on their own. Second, the model helps 3PLs themselves access volume that they might not have otherwise been able to reach.”
“Furniture is one of the largest waste categories in the U.S., generating more than 12 million tons of waste in landfills every year, according to 2018 data by the Environmental Protection Agency. Kaiyo, an online marketplace for secondhand furniture, says it has helped the impact by keeping nearly three million pounds out of landfills since its launch in 2015.”
“The 2020-founded startup works with brands to shrink the environmental damage associated with their product sourcing choices in areas like packing, via offering a marketplace of vetted suppliers. The startup also takes on logistics, handling the buying and shipping piece for brands (including a little warehousing if they need it) — monetizing by taking a commission on the overall price.”
“In the last two months, DTC fashion brands TomboyX, The Bshirt, Proem Parades and Anuka Jewelry have all received B Corp certification. Meanwhile, Toms, a brand that is already certified, increased its B Corp score by 25% in the same period by upping its charitable donations to one-third of total profits. For these brands, many of which are only a few years old, getting the certification early in their existence is a key way to establishing their values early and drawing in an ethical-minded customer. “
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🎶 Tik Tok Ad Of The Week
Hi Smile Teeth Whitening
Why was it good?
Great opening hook using the classic “before & after” comparison we’re all used to.
Strong CTA to continue watching ⬇️
“Let me show you why they’re so good at concealing the yellow stains in your teeth”
Then the advert goes on to…
Explain the science behind the product
Show the application process in a “how to” section
Sells the vision for future product innovation
Stats:
288k Likes & 1370 comments
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📈 Trends Of The Week:
Retro Is Back, Baby
“Subscribers to the r/Retro subreddit have doubled since 2020, and r/80sDesign has hit 84k+ subscribers. Retro search terms are going wild on Amazon — examples of US 90-day search volume increases, per Jungle Scout:
“Retro home decor” +150%
“Retro games” +103%
“Retro mini fridge” +96%
“Retro kitchen” +56%”
“Opportunities:
1. Leveraging the ’80s Aesthetic
2. Shutter-Lovin’: Film, old school cameras, and darkrooms are in vogue. Subreddits like r/FilmPhotography and r/Analog are booming.
3. Retro Gaming: Old school games and accessories are hugely popular on the retro subreddit, and r/RetroGames has ballooned 130%+ since 2020.
4. Retro Experiences: Consumers are skating back to roller rinks and arcades.”
Let’s Get Cozy
Your Dream Brands 😍
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✍️ Poem Of The Week
There Will Come Soft Rains - Wartime
There will come soft rains and the smell of the ground,And swallows circling with their shimmering sound;
And frogs in the pools singing at night,And wild plum trees in tremulous white,
Robins will wear their feathery fireWhistling their whims on a low fence-wire;
And not one will know of the war, not oneWill care at last when it is done.
Not one would mind, neither bird nor treeIf mankind perished utterly;
And Spring herself, when she woke at dawn,Would scarcely know that we were gone.
Sara Teasdale- 1884-1933
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⛓ Podcast Of The Week:
Alex Banayan & Aubrey Marcus.
Two of the best storytellers in the world discuss the operating system that defines truly successful people.
