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- NFR #38 - Gambling, Dark Nights & Gifting
NFR #38 - Gambling, Dark Nights & Gifting
Gambling, Dark Nights & Gifting
🐦 Inspirational Tweet 🐦
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🤖 eCommerce News:
“Footballers, celebrities and social media influencers will be banned from gambling adverts under new rules. From October, gambling companies will not be allowed to use stars to target under-18s, The Committee for Advertising Practice said. Anyone with a "strong appeal" for young people, such as footballer Cristiano Ronaldo and Love Island star Chris Hughes, must not appear in the adverts.”
“Shein’s fundraising plan was first reported by Bloomberg and we’ve reached out to the firm and its investors for comment. Given its growth, it should surprise no one though that investors are piling in to get a slice of this rising challenger of Zara and Amazon despite its skyrocketing valuation. Last June, the company told us that its valuation was at the “billion-dollar level” as of its last funding round in 2020”
“In the pandemic era, when digital storefronts have become a matter of course for retailers, data analytics is proving its worth. Tools that analyze customer data can help better maintain stock, build a supply chain, detect fraud and predict which products might appeal to particular customer segments. Those advantages — as well as their ability to forecast inventory and measure the effectiveness of marketing campaigns — have driven predictive analytics software revenues to record heights. According to Zion Market Research, the predictive analytics industry made $8.12 billion in 2020 and is set to make over quadruple that — $39.1 billion — by 2028.”
“The cameras, lenses and lighting equipment to shoot even a relatively modest production can cost in the millions of dollars. Rental is often the name of the game, but the latticework of mom-and-pop equipment rentals can be hard to navigate. BoxedUp takes a fresh look at the space, creating a rental marketplace — a Turo or Airbnb for video equipment if you will — where equipment owners can offer up their gear for rent.”
“PayPal is revamping its co-branded PayPal Cashback Mastercard credit card, issued by Synchrony, which will now give users 3% cash back when they check out using PayPal and 2% cash back on all other Mastercard purchases. The company says the higher rate can be used whenever a customer pays with PayPal, including if they pay online, on mobile devices or even in-store using a PayPal QR Code.”
“Dropbox Shop, a platform that allows creators to sell digital content directly to their customers, is now available in open beta, Dropbox announced on Tuesday. The company is also introducing new updates to the platform and adding tipping capabilities. You can now also customize your storefront and URLs and embed HTML codes.”
“Lightning Labs is building infrastructure that would enable users to send money across the world almost instantaneously and at a low cost through the Bitcoin network.”
“The U.S. government owns about 1,100 charging stations. It may need more than 100,000 charging stations to support widespread EV use in the next decade, according to testimony from the Government Accountability Office (GAO) on Tuesday.”
“In two weeks, Fortnite has raised a total of $144 million for Ukraine relief efforts. Ahead of its most recent season, developer Epic Games said that it would be donating all of its proceeds from the game, along with those from Microsoft, to humanitarian efforts following Russia’s invasion of Ukraine for a period of two weeks.”
“According to the announcement, the tool is equipped with advanced query understanding to give shoppers better search results and semantic search to match product traits with website content for discovery. The search tool optimizes results by harnessing user interaction and ranking models and also includes privacy practices that protect retailer data with access controls.”
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🎶 Tik Tok Ad Of The Week
Why was it good?
Feels natural, hard to tell it’s an ad at first.
👏 Accusation out the gate peaks interest
“You’re lying if you don’t relate”
🪝 Great hook that is super relatable
“Making plans on chats is the worst”
Next it pivots to a great video of scrolling on a Whatsapp channel of someone trying to organise a meet up.🤬
Times the chorus of the song to the switch into how this app solves the problem.
✅
The next half of the ad powerfully sells the feeling you get from using the app:
No more frustration that comes from waiting for friends to tell you their availability
Happiness from actually meeting up with friends more often
Clear headspace from not having to use Whatsapp to organise another event
Stats:
109k Likes
2000 comments
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📈 Trends Of The Week:
Unwrapping The Business Of Gifting
“The Signal: The market for gifting just keeps on giving. Subscribers to r/ArtisanGifts have ballooned ~400% since December 2020. VC is flowing into startups like corporate gifting’s &Open ($7.2m last May) and Japan’s gifting platform Gracia (~$14m since its 2017 launch).
Establishing connections is a major goal of gifting. As remote everything continues to rise, keeping connected to clients and loved ones will be key.”
Source: &Open & Trends.co
“Consumer Behaviour
LinkedIn’s advertising audience reach has grown by 8.8% over the past 12 months;
Users aged between 18-24 only account for 45% of TikTok’s global reach;
TikTok reported 80% of users who bought something on Black Friday indicated TikTok had influenced their purchasing decision;
60% of marketers agree influencer-generated content performs better, driving more engagement compared to branded posts;
It is predicted that 1 billion people will self-identify as a creator in the next 5 years;
86% of women use social media for purchasing advice;
50% of consumers use Twitter with 30% wanting to see more from brands on the platform;
93% of consumers expect the online shopping experience to be at least equal to, if not better than, in-store;
61% of US marketers say that student-athletes are better than traditional influencers at driving awareness for a business;
UGC accounts for 39% of media hours versus 61% for traditional studio content”
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✍️ Poem Of The Week - Dark Nights
We all have dark knights,
And that’s alright.
It’s part of our journey.
When they come,
we have a choice.
We can either
Cower in fright,
Distract ourselves with
Intoxication and perpetual motion
Or be like the Dark Knight
And go into the shadow.
Hunt down our fear,
Bring it to the light,
Overcome our terror,
And make it a superpower.
Because when you conquer
Your fear of bats,
You become motherfucking Batman.
So be grateful for those nights,
O hero thou art,
For hidden in the pain
Is your greatest gain.
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⛓ Podcast Of The Week:
