NFR #41 - You Tube, #GameTok & Idol Tears

🐦 Inspirational Tweet 🐦

@ShaneAParrish

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🤖 eCommerce News:

🎥 YouTube expands its Super Thanks monetization tool to all eligible creators

“YouTube is expanding its Super Thanks feature to all eligible creators in the YouTube Partner Program, the company announced on Tuesday. The feature lets viewers tip creators for individual uploaded videos. The company says millions of creators in 68 countries will now have access to monetization feature. Prior to this expansion, the feature was available to a randomized number of creators. Eligible creators can now enable Super Thanks via YouTube Studio.”

🤖 Zippedi is using robots to digitize inventory for last-mile delivery

“The company utilizes an inventory robot to keep tabs of what’s on shelves, creating a “digital twin” online. When someone orders something for, say, DoorDash, a shopper knows not only what is on the shelf, but where to find it. The system can both offer direction to items and provide a prioritized shopping list, so they can be in and out as quickly as possible. It’s easy to see how the company could incorporate AR in the future (and that’s on the roadmap), but we’re getting ahead of ourselves a bit here.”

💸 Lululemon to Launch Paid Membership Plans

“Lululemon Athletica Inc. is launching a membership program in the fall, just one of many plans the company laid out at this week’s analyst event to double annual revenue to $12.5 billion over the next five years. It will be a two-tiered program, with the “essential membership” offering free perks such as monthly events. The program will also incorporate content from the at-home fitness system Mirror, which Lululemon LULU, acquired in 2020 for $500 million.”

🚀The first 5 startups in Amazon’s new $1B industrial innovation fund

“The new industrial innovation fund taps into Amazon’s need to find faster ways to deliver goods, while improving the experience of customers and employees working in warehouses and logistics, according to the company. It also aims to build off of Amazon’s previous investments in AI and robotics that have led to adding improvements into its operations, including robotic arms that perform repetitive tasks and automation vehicles that can help transport larger items.”

👀 Coinbase NFT marketplace goes live in beta for select customers

“Coinbase NFT has gone live in beta form. It currently supports Ethereum-based NFTs and payments in ETH. Coinbase’s VP of product Sanchan Saxena told The Block that “full fiat on-ramps will be coming soon.”

⚡️Amazon launches Buy with Prime to offer shopping benefits beyond platform

"We always aim to exceed Prime members' expectations by offering more selection, exclusive deals, quality content and convenient features," Jamil Ghani, vice president of Amazon Prime, said in the release. "With the introduction of Buy with Prime, we're expanding where members can enjoy trusted and convenient Prime shopping benefits beyond Amazon, adding even more value to their membership. Members will have the flexibility to shop from merchants directly, all while enjoying the fast, free delivery, seamless checkout and easy returns they've come to know and love from Amazon."

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🎶 Tik Tok Ad Of The Week

Playstation sponsors “#Gametok” (13.8Bn Views) hashtag

Playstation invited Tik Tok users & influencers to…

“What is a Branded Hashtag Challenge?

Our most popular format lets your brand make waves across TikTok. Share a video using a sponsored hashtag, then it’s over to TikTok’s creative community to respond by making and sharing videos of their own. By doing so, everyday users and fans become advocates for your brand, co-narrating your story.”

(Link to read more about branded hashtag challenges)

I found out about the sponsored hashtag through this amazing paid partnership with @Danocracy who creates a custom Playstation logo rug.

Why was Dan’s ad good?

Powerful & loud opening three seconds to hook you in

💥💥💥💥💥💥💥💥

“Hey guys… Lets make another custom rug”

“For this one i’m doing the iconic Playstation logo”

Things I loved & that kept me engaged ⬇️

✅ Great behind the scenes time lapses & commentary of him making the rug

✅ Dan used Playstation sounds when making movements in the video

✅ Humour, Dan pretends he can use his Playstation remote to create the rug

✅ Great thumbnail

Stats:

473.6k Likes

46 Million views

1700 comments

(Link to watch Dans Tik Tok)

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📈 Trends Of The Week:

Return of the Pop-Up Shop

(Source: Google Trends)

“The Signal: The pop-up retail industry, which generated $50B-$80B annually before the 2020 retail apocalypse, is making a post-covid comeback.

Ecommerce heavyweights like Birchbox, BarkShop, and Leesa have been leveraging temporary retail for a while, and now some new online-only suspects are jumping on the trend:

• The Inkey List: A skin care company that has grown 600% in 4 years

• Parade: An underwear brand popular with Gen Z

• Pleasing: A nail polish and beauty brand by singer Harry Styles

• Kylie Cosmetics: Does this one really need an explainer?”

TikTok was the top app by worldwide downloads in Q1 2022

“Since the start of 2022, TikTok has been downloaded more than 175 million times. TikTok has surpassed 10 million downloads for the past nine quarters now, while YouTube has surpassed the same threshold for eight consecutive quarters. No app has had more downloads than TikTok since the beginning of 2018 when WhatsApp had 250 million worldwide downloads, per the report.”

Snapchat is growing faster than Facebook and Twitter

“Snap released its first quarter financial results for 2022 today, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter. Meta reported its first loss in daily active users (DAUs) last quarter, while Twitter’s monetizable DAUs grew by 2% in the U.S. and 15% internationally.”

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✍️ Poem Of The Week

Tears, Idle Tears

Tears, idle tears, I know not what they mean,

Tears from the depth of some divine despair

Rise in the heart, and gather to the eyes,

In looking on the happy Autumn-fields,

And thinking of the days that are no more.

Fresh as the first beam glittering on a sail,

That brings our friends up from the underworld,

Sad as the last which reddens over one

That sinks with all we love below the verge;

So sad, so fresh, the days that are no more.

Ah, sad and strange as in dark summer dawns

The earliest pipe of half-awaken'd birds

To dying ears, when unto dying eyes

The casement slowly grows a glimmering square;

So sad, so strange, the days that are no more.

Dear as remember'd kisses after death,

And sweet as those by hopeless fancy feign'd

On lips that are for others; deep as love,

Deep as first love, and wild with all regret;

O Death in Life, the days that are no more!

by Alfred, Lord Tennyson

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Happy Existing 👋