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- #NFR 47 - Tik Tok, Weed & eCom flare
#NFR 47 - Tik Tok, Weed & eCom flare
Tik Tok, Weed & eCom flare
🐦 Inspirational Tweet
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🐦 Twitter Thread Of The Week
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🤖 eCommerce News:
“Social media collaboration company Pearpop and creator Jericho Mencke are launching a live subscription comedy series on TikTok. Pearpop told TechCrunch that episodes will run twice a week in June, with eight 30-minute episodes in total. The new series, which is called “Finding Jericho,” will stream exclusively on TikTok Live. It will cost $4.99 to watch the series”
“As Pinterest sets its eyes on improving the online shopping experience on its platform, the company announced this afternoon it’s acquiring the AI-powered shopping service for fashion known as The Yes, founded by e-commerce veteran and former Stitch Fix COO Julie Bornstein and technical co-founder, Amit Aggarwal. Deal terms were not disclosed, but the acquisition will help to establish a new strategic organization within Pinterest to help drive the company’s shopping efforts, including the development of features for both shoppers and retailers, the company says.”
“The company says it also plans to invest at least $25 million per year into the purchase protection program to cover refunds on behalf of sellers for qualifying orders up to $250, at no additional cost to sellers. Etsy notes that the investment will enable sellers to keep their earnings from sales when things happen outside of their control.”
“Travel booking app Hopper announced today that it’s launching a number of new flexibility products that are designed to help customers save money on hotel, flight and car bookings. Hopper says that almost 60% of app customers purchase at least one fintech product when making a booking. The company says these new fintech products will give customers flexibility not just before a trip, but during it as well.”
“The company says its products are currently used by 2,300 licenses across 400 companies through 17 states and six countries. This funding allows the company to expand even further, targeting new markets and broadening its product offering to help operators better predict and calculate profits per gram.”
“The importance of last-mile delivery (the movement of goods from a shipping hub to their final destination) came into sharp focus during the pandemic. Statista projects that e-commerce will drive the global last-mile delivery market to double to more than $200 billion by 2027. But as last-mile deliveries of essentials continue to increase, so, too, do customers’ expectations. According to an Anyline survey, more than three-quarters (76%) of shoppers said that an “unacceptable” delivery experience — e.g., a very late one — would affect their decision to order from a company again.”
“When buying online, you don’t get the opportunity to pick up items and look at them, but nfinite is working to change the way products are visualized online so they seem more real. The company, headquartered in France, has developed a SaaS-based visual e-merchandising platform with tools for creating 3D images for e-commerce. Based on nfinite’s performance in the past year, this is an area ripe for both e-commerce and venture capital investors.”
“Apple today announced a major update to Apple Pay called Apple Pay Later, which will allow users to split the cost of an Apple Pay purchase into four equal payments over six weeks without interest or late fees. The new financial product marks Apple’s move into the enormous and growing buy now, pay later (BNPL) industry.”
“Online education continues to get a lot of attention in the wake of COVID-19 and the shift it brought to how people can learn. And to underscore that fact, Go1 — one of the rising stars in the world of enterprise learning, providing education and training to businesses in turn to offer to its employees or users — is announcing a significant round of $100 million, at over a $2 billion valuation, to fuel its growth.”
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🎶 Tik Tok Ad Of The Week:
Why was it good? ✅
Creates intrigue “Subscribing to Freddie’s flowers is so worth it”
Great soundbites that are easy to understand
“I love having flowers in the home but with a busy schedule I find it hard to keep up”
“Having nature in our home shouldn’t have to cost the earth”
“Gift yourself & your home the ultimate form of self care”
Unboxing experience! The ad does a great job showing the experience including the packaging, the instructions, as well as the sustainable backstory of the products inside.
Not to mention the ad is executed in a super friendly & clear manner
One of the best Tik Tok ads i’ve seen! 👏 👏 👏
The stats:
26.6k likes
138 comments
990 saves
145 shares
Still on the fence about Tik Tok?
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✍️ Poem Of The Week
True Friendship
It isn't the years,It isn't the tearsThat makes life worthwhile.It's the memories that grewAnd the people you knewThat will bring back a smile.Mistakes that were made,Plans often mislaidAre a part of the past.What you've kept in your mindIs where you will findWhat you wished to hold fast.Some things in lifeMay be had without strife.It can happen that way.Still, a friendship is earned,And where love is concerned,I'm willed to say.When life draws to a close,Let me be one of thoseTo cry, "Life has been great!"It's the friends that were made,Those who lived unafraid.That is proof of the world we create.