#NFR 49 - Pinterest, Snap, Meta & Revlon

🐦 Inspirational Tweet

🐦 Twitter Thread Of The Week

(@Link To Thread)

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🤖 eCommerce News:

🎨 Pinterest and Tastemade strike multimillion content deal

“Pinterest has struck one of its largest content deals ever — a multimillion-dollar, multiyear deal with Tastemade that will result in 50 new TV shows, live videos and events, the companies tell Axios.”

📸 Snap is working on a paid subscription called Snapchat Plus

🏧 Cosmetics giant Revlon files for Chapter 11 bankruptcy protection

“Revlon filed for Chapter 11 bankruptcy protection on Wednesday evening as it grappled with a cumbersome debt load and a snarled supply chain. The company said it expects to receive $575 million in debtor-in-possession financing from its existing lender base, which will help to support its day-to-day operations. Revlon is the first major consumer-facing business to file for bankruptcy protection in what has been a years long pause of distress in the retail sector.”

🚀 Marc Lore’s food delivery startup Wonder raises $350M at a $3.5B valuation

“The startup partners with popular chefs to create exclusive menus and bring their recipes to mobile restaurants. Users can then order dishes from these mobile restaurants to their doorsteps. According to Wonder’s website, your order is cooked and plated “just steps away from your door, then served as soon as it’s ready.” In a blog post about the raise, Lore said Wonder is now available in 22 towns in New Jersey and services over 130,000 households. Since the platform’s launch six months ago, Wonder has created 19 mobile restaurants. The company has collaborated with several famous chefs, including Bobby Flay, Nancy Silverton, Michael Symon and more.”

🦄 Magic Eden raises $130M, hitting unicorn status at $1.6B valuation

“NFT marketplace Magic Eden, launched just nine months ago, has raised $130 million in a Series B round co-led by Electric Capital and Greylock Partners, bringing its valuation to $1.6 billion. Its primary NFT marketplace, Launchpad, has over 250 projects, while its secondary marketplace has over 7,000 collections and is responsible for 92% of all Solana-based NFT volume. In general, Magic Eden’s platform has an average of 20 million unique sessions per month and mints over 50,000 Solana-based NFTs daily.”

⚒️ Meta to roll out new monetization tools on Instagram and Facebook, including a creator marketplace

“Meta CEO Mark Zuckerberg announced today that the company is rolling out more ways for creators to make money on Facebook and Instagram, and is also expanding some of its current monetization tools to more creators. Zuckerberg also said in order to get more money directly to creators, Meta is going going to keep paid online events, fan subscriptions, badges and its upcoming independent news products free for creators until 2024. The company had previously said it was going to do this until 2023.”

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🎶 Tik Tok Ad Of The Week:

@Mouscase 

Why was this Ad good?

✅ Shock factor - The ad starts with the guy throwing an iPhone 13 20 feet in the air and lets it smash down on the floor.

✅ Sound - You hear the phone smash on the floor & the crowd goes “OOOO”.

✅ Problem & Solution in 15 seconds - Everyone has experienced the horror of dropping a phone and seeing a cracked screen staring back at you. In this advert, they show you that even in extreme drop situations this case will protect your phone.

(Link to Tik Tok)

Stats:

1.9 Million views

51.7k Likes

712 comments

322 shares

Comments:

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📈 Trends Of The Week:

Shoppable TV adverts

“On Thursday, shares in Roku jumped after company unveiled a partnership with Walmart to make TV streaming the next frontier in online shopping by closely tieing entertainment to an e-commerce store.  Going beyond the QR code, TV viewers will be able to use their remote device during a shoppable TV commercial to select a product and go directly to checkout using Roku Pay, Roku’s payments platform.”

The next big social platform is the smartphone’s home screen

“BeReal, LiveIn, Locket… what do these new consumer social apps have in common besides a highly ranked position on the App Store’s Top Charts? They engage their users through a combination of push notifications and home screen widgets, instead of forcing people to spend a long time browsing their app, scrolling feeds or watching creator content. The popularity of this home screen-based form of social networking is, in part, tied to Apple’s move to launch a widgets platform for the iPhone with the release of iOS 14 in 2020. In doing so, it invited a new ecosystem of apps to emerge.”

Meta cracking down on reviews

“Meta is launching an updated Community Feedback Policy in the United States to ensure that reviews on Facebook are based on real purchasing experiences. Although the company has already taken steps against abusive reviews, the new policy lays out these rules and guidelines in writing. In a blog post, Meta said businesses on Facebook must prohibit the manipulation of reviews, incentivization, irrelevance, graphic content and spam. These new guidelines should address situations where people are paid to leave positive reviews on a business’s page. The policy should also address instances where people leave fake bad reviews as a way to get refunds.”

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✍️ Poem Of The Week

Friends By Abbie Farwell Brown

How good to lie a little whileAnd look up through the tree!The Sky is like a kind big smileBent sweetly over me.The Sunshine flickers through the laceOf leaves above my head,And kisses me upon the faceLike Mother, before bed.The Wind comes stealing o'er the grassTo whisper pretty things;And though I cannot see him pass,I feel his careful wings.So many gentle Friends are nearWhom one can scarcely see,A child should never feel a fear,Wherever he may be.

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Happy Existing 👋