“Moshi is perfect for settling little monsters at bedtime, nap-time, or when big feelings threaten to bubble over. The meditations help kids reset, focus, gain self control & confidence, take proactive vs reactive approaches, & learn SEL skills like social awareness, self-management, & responsible decision-making.“

Link to AD here

What made this creative stand out?

Hook & Thumbnail
- Every parent can relate to and understand the struggle of getting their little one down to sleep peacefully and successfully. This hits straight on the pain point.
- The thumbnail is exact situation that millions of parents are in everyday, immediate connection to their own struggles.
Amazing structure - 27 seconds
- Hook - How I get my one year old to sleep faster
- Problem - Before finding Moshi this is what bedtime looked like (video of child running around doing everything but sleeping) he used to fight sleep…
- Solution - Using the Moshi app i’ve made it so he falls asleep within 15 minutes
- Benefits - Moshi features x,y and z
- CTA - If you’re looking for a better nights sleep download the Moshi app now

AD 2: True Classic

(One of the fastest growing brands in the world right now)

“We are the modern classic, bringing the perfect fit and feel to timeless styles made accessible to the everyday man. Our philosophy has always been simple – we started out by just listening to what guys wanted and needed in a t-shirt. Our collection of everyday essentials is crafted with that same ethos and our customers in the driver’s seat. From ultra-comfortable denim (yes, we said comfortable and denim in the same sentence) to that first perfect fitting t-shirt that put us on the map, we design into premium quality fabrics made to last.”

Link to AD here

What made this creative stand out?

The Belly Slap:
- Made me stop scrolling in my tracks seeing a man slap his belly, something totally attention grabbing. It made me give the video the time of day.
Whitelisting:
- It took me a while to realise it was an AD, it’s only because i’ve been following True Classic closely that I recognised the headline copy from other ADs that I clocked it. Great choice of influencer as well. Small scale 13k, a genuine guy who is inspiring other men to get in shape.
Genuine message:
- Yes the belly slap was funny but what came after was a message that many men have struggled with. That feeling of not being comfortable in your own skin and the feeling of the top showing gripping round areas you feel insecure about and not being able to find a t shirt that fits.
  - Then highlighting how the True Classic T shirts are made to show off the bits you like and fit comfortably around the bits you don’t. They’ve just got the product market fit down to a T 😉

🌏 Interesting posts & threads:

Link here

🤣 Meme of the week:

💰 Hot jobs:

Junior:

Harrods - International Marketing Executive

“As an International Marketing Executive you will support the International Marketing team in the execution of campaigns to raise awareness of the Harrods brand in key international markets and cultivate HNW clientele across all international initiatives including Harrods Knightsbridge, Harrods.com, The Residences and Harrods international Tearooms.”

Senior:

The Social Shepherd - Social Media Director

“We're a fast-growth Social-first agency that works with brands in eCommerce, Retail/FMCG, Retail, Hospitality & Travel brands to accelerate their business growth. Some clients include Premier Inn, easyJet Holidays, Uniqlo, Passenger Clothing, Bio Oil, and Neptune, amongst many others. In the last 3 years, we've grown from 2 to 50+ and are looking to take on our next member of the team in our Organic Social department!

We’re looking for a Social Media Director with a track record in developing organic social strategies for consumer-facing brands and experience leading a team. Our Organic Social department currently has 12 in the team, but with big growth ambitions, we’re bringing in another Social Media Director to lead on pods within the department.”

Executive:

Treatwell - Director of Marketing

“Reporting to the CEO, you will oversee Marketing Operations for all of our 13 markets across Europe. The Director of Marketing will lead our marketing efforts and drive business growth. The ideal candidate will have a strong background in performance marketing and a proven track record of developing and implementing successful marketing campaigns that drive customer and partner acquisition, retention, and revenue growth“

✚ Weekly recommendation:

In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.

Chess.com

I’ve got into Chess this year and this app is genuinely one of the best gaming apps i’ve ever used.

Instant access to games around the world
Computer assisted games that allow you to learn on the fly with take backs, hints and more
Daily puzzles
Instant multiplayer with friends on the go

10/10 must play.

That's it for today's edition of Never Fully Read.

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If you made it all the way to the end, here is my ultimate growth swipe file link