NFR #54 - Tech cuts, Price Hikes & Dog Parks

Tech cuts, Price Hikes & Dog Parks

🐦 Inspirational tweet

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🐦 Twitter thread of the week

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🤖 eCommerce News:

“Canada's Shopify Inc is laying off 10% of its workforce as the ecommerce company struggles with slowing growth due to a pullback in online shopping after benefiting from a pandemic-fueled surge in demand. Its shares tumbled 14.7% on the U.S. bourses and on the Toronto Exchange, they shed 14% on Tuesday, pulling Canada's wider main stock index lower. The shares have lost 75% of their value so far in the year.”

“Snap missed on the top and bottom lines in its second-quarter earnings report. The company authorized a stock repurchasing program of up to $500 million. Snap said it plans to “substantially slow our rate of hiring, as well as the rate of operating expense growth.”

“The latest Amazon Prime price hikes vary greatly between countries in Europe, with French customers paying an extra 43% on top of the current €49 they pay each year. In Germany, Amazon’s second-biggest market after the U.S., subscribers will pay 30% more on the €69 they pay at present, while in the U.K. — Amazon’s third-biggest market — an extra 20% will be added to the £75 fee.”

“Meta announced today that creators on Facebook can now earn money through their Facebook videos that use licensed music. The company is launching “Music Revenue Sharing” to allow video creators to include licensed music in their videos on Facebook and earn a share of in-stream ad revenue. The company says this opens up a new way for both creators and music rights holders to earn money. Although creators have been able to use licensed music in videos, they haven’t been able to monetize them until now.”

“Livestream shopping in the United States has a ways to go to catch up with China’s booming $600 billion industry, but Whatnot’s new $260 million Series D round shows that shoppers stateside are increasingly embracing this way of buying and selling items. “It’s been incredible to see how our app cultivates connections between people with shared hobbies, keeping them tuned in to our entertaining live streams even if they aren’t buying and providing a hub for anyone to browse and discover new interests. Building on this momentum, we have our sights set on expanding into more categories and creating new experiences for people with all types of passions and hobbies.”

“Facebook’s almighty News Feed is getting split in two… kind of. Today, it’s announcing two feeds that will now be found in its iOS and Android apps. Home is the new name for the tab you see when you first open the app and is designed for algorithm-based discovery with Reels, Stories, and other personalized content. Then there’s an entirely new Feeds tab, which contains recent posts from friends, groups, Facebook Pages, and favorites, with no “Suggested For You” posts in sight.”

“Amazon is acquiring One Medical for $18 a share, an all-cash deal that values the primary health-care provider at roughly $3.9 billion. One Medical, which went public in 2020, operates a network of boutique primary-care practices. The deal deepens Amazon’s presence in health care, an area in which it has sought to expand by launching an online pharmacy and ramping up a telehealth service, among other things.”

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🐵 NFT Article of the week

“In his classic 2008 essay “1000 True Fans,” Kevin Kelly predicted that the internet would transform the economics of creative activities: To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”

“Crypto, and specifically NFTs (non-fungible tokens), can accelerate the trend of creators monetizing directly with their fans. Social platforms will continue to be useful for building audiences (although these too should probably be replaced with superior decentralized alternatives), but creators can increasingly rely on other methods including NFTs and crypto-enabled economies to make money.”

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🎶 Tik Tok Ad Of The Week:

@Troy_Hawke x The Gym Group

I’ve been following Troy Hawkes journey on Tik Tok for a while now and it makes me so so happy that he has been able to monetise this 😂

What does Troy do?

He turns up unannounced to random high street establishments and then proceeds to greet people as they come in and say goodbye as they leave.

One of my favourites is his Weatherspoon’s video & his Waitrose video, pure genius 😂 if you ask me.

Why was this ad good?

Humour - A gym has a doorman dressed in a purple velvet gown with razor-sharp wit. What’s not to love?

Feel good - Troy gives a young man an inspirational pep talk before he enters the gym. A very wholesome moment.

Native - This is just the same as every one of his other videos, except he’s got paid for it. Brilliant use of a creator if you ask me.

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📈 Trends Of The Week:

Private Dog Parks

“Houses (and yards) are getting smaller, but dog ownership is growing. While dog parks are popular with many owners, an increasing number have reactive or unsocial dogs — with few options to freely exercise them.

These factors are driving up searches for private dog parks.”

Global Google search interest for “Private dog park near me,” six-month rolling average (Source: Google Trends)

Sound Baths

“Interest in frequency healing is at an all-time high. It involves using sound to positively affect brain activity, and is scientifically recognized as a powerful tool to improve mood and reduce stress, pain, and anxiety.”

Global Google search interest, six-month rolling average (Source: Google Trends)

Screen time 🚀

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Happy Existing 👋