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- NFR #55 - Influencers, Robots & NFTs
NFR #55 - Influencers, Robots & NFTs
The modern stack
🐦 Inspirational tweet
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🐦 Twitter thread of the week
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🤖 eCommerce News:
“In a move that likely reflects a bigger concern for TikTok than it does for Meta, and its overall growth plans, Facebook has announced that it’s shutting down its experiments with live shopping in the app, as of October 1st this year. As reported by Business Insider, Facebook’s shuttering its native live stream shopping program, along with the ability to create product playlists, or tag products on Facebook, as it continues to refine its focus, and rationalize its development spend.”
“Instagram this year will maintain its spot as the No.1 platform for influencer marketing amid growing competition from social video app TikTok. Marketers in the U.S. this year will spend $2.23 billion on influencer marketing on Instagram, ahead of $948 million on Google’s YouTube and $774.8 million on TikTok, per estimates by Insider Intelligence shared with Marketing Dive.”
“The not-for-profit was founded in 2020 with the goal of sustaining the “integrity and viability of the influencer marketing industry in America,” per its website. But in her words, it’s about “destigmatizing” influencers and giving them professional skills. Since then, it’s gained about 100 members (Bruneteau declined to share membership dues with Marketing Brew) and offers mentorship and trade resources, as well as business development services, Bruneteau said.”
“After that, the Ferreris — both of whom had worked in the fields of IT management and logistics for more than 15 years — decided to build a delivery business based on the sharing economy. They founded the company in April 2020 with the belief that a decentralized, blockchain-based logistics infrastructure could make supply chain systems more manageable and resilient by allowing individuals to help one another.”
“Two things are for certain: 1) There continues to be a lot of excitement around warehouse robotics and 2) Geek+ is extremely good at raising money based on that fact. The Beijing-based warehouse robotics firm just raised another $100 million in funding, labeled a “Series E1,” with participation from Intel Capital, Vertex Growth and Qingyue Capital Investment.”
“This is the only capital the four-year-old company has raised to date. The total amount came from a recently closed $18 million Series A and $3.5 million seed round in 2021, Kyle Tut, co-founder and CEO of Pinata, said to TechCrunch. The Series A was co-led by Greylock and Pantera, and the seed round was co-led by Greylock and Offline Ventures. Other investors include Volt Capital, OpenSea and Alchemy.”
“Just over a year after launching a major project targeting thousands of sites blatantly flouting cookie tracking rules in Europe, local privacy campaign group noyb has fired off another batch of complaints targeting a hardcore of website operators that it says have ignored or not fully acted upon earlier warnings to bring their cookie consent banners into compliance with the EU’s legal standard for consent, such as the General Data Protection Regulation (GDPR).”
“As Netflix struggles to keep consumers subscribed to its streaming service, its mobile games venture is looking like a flop. CNBC reported that according to app analytics company Apptopia, Netflix games have been downloaded 23.3 million times in total, and on average, there are 1.7 million daily users. This means that fewer than 1% of the streaming giant’s subscriber base — around 221 million subscribers — are interested in Netflix’s games.”
|Social media marketing firm Hootsuite says it has slashed its workforce by 30%.
“We need to refocus our strategies to drive efficiency, growth and financial sustainability,” CEO Tom Keiser said in a statement sent to TechCrunch. The company offered no specifics on what exactly is changing about the business. It did not disclose the specific number of workers affected, nor would it say if they received any severance. “
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🐵 NFT Article of the week
“From working on creator growth at Twitch and Facebook, as well as writing about the creator economy, I believe that NFT memberships will become a creator monetization channel that rivals ads and subscriptions. Drawing on real-world examples, I’ve broken down why creators might consider NFT memberships, how they’re used in practice, and how creator economy and web3 startups can capitalize on their growing popularity.”
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🎶 Tik Tok Ad Of The Week:
“Is the UK's home for fresh dog food delivery. All of our healthy, freshly prepared meals are delivered directly to your door.”
What makes this ad good:
✅ Native - I just thought it was a cute dog video at first, this was the best hook possible haha.
✅ Humour - Narrating the dog’s thoughts throughout the video is a genius bit of editing, really made me laugh
✅ Addressed potential fears - It smells good, safe for human consumption & the dog seemed to love it
I love how authentic some of these Tik Tok UGC-style ads are, it’s so refreshing to see!
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📈 Trends Of The Week:
Want to improve your performance marketing?
Nest Agency - Paid Social Trends Report
Clients include ⬇️
→ WILD, Depop, SPOKE, Huel, Finisterre
What is in the report?
- What lower competition on Meta platforms means for customer acquisition
- Targeting strategies that deliver results post-iOS 14
- Ad formats and creative USPs driving increased engagement
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