- Growth Classics
- Posts
- NFR #57 - Tik Tok 🛍 Ads, Power Poverty, 🌎 Supply Chain
NFR #57 - Tik Tok 🛍 Ads, Power Poverty, 🌎 Supply Chain
Tik Tok Shopping Ads, Power Poverty, Eco Supply Chain
🐦 Inspirational tweet:
⬇️
🐦 Twitter thread of the week:
⬇️
🤖 eCommerce News:
As explained by TikTok: “Shopping Ads is a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales. It's a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.”
“This isn’t the first time that Cameo has introduced the possibility of users talking directly with celebs. There’s already a direct messaging feature (with no guarantee of a response). And last year the company started Cameo Calls, which work on a similar premise, but have a much shorter time limit. ‘Live’ is a big upgrade though. Instead of two minutes face-to-face, you’ll have ten. And users can request calls around their own schedule limitations.”
“Marta, the European digital platform for live-in care, says when people try to arrange this kind of care for their elderly relatives, there are up to six intermediaries involved, and four out of five placements fail. Marta’s solution is an AI-driven matching platform where carers can be found for live-in positions. I guess you might call it UpWork for live-in care?”
“Wayfair, the online home goods retailer, announced today it was laying off close to 900 employees as a way to reprioritize investment needs and meet the company’s current needs. This comes after the company announced a hiring freeze back in May. mThe layoffs represent close to 5% of the company’s global workforce and 10% of its corporate team, according to SEC filings, with 400 jobs being cut in Boston at the company’s HQ.”
E”arlier this year, reports emerged that YouTube would soon add a dedicated podcasts homepage — a signal the company was getting more serious about its investments in podcasts and the potential ad revenue they could deliver. Today, YouTube confirmed to TechCrunch the new podcasts destination is now live for U.S. users, after the URL was discovered to be live ahead of any formal announcement.”
Over the past five+ years, a growing number of supply chain transparence and sustainability reporting startups have been popping up as consumer pressure on ethical and eco issues (not to mention frustration with ‘greenwashing’) has built a head of steam — combined with increased attention and hard reporting requirements from policymakers, such as via EU regulations linked to the European green deal, whereby the bloc is aiming to be “climate-neutral” by 2050.
“The unwritten rule of the internet is that “if there’s a new social media feature, Instagram will copy it.” In the latest example, the Meta-owned social network is testing a BeReal clone feature that challenges people to post candid photos within two minutes. A screenshot of the feature posted by app researcher Alessandro Paluzzi described “IG Candid Challenges,” with one of them depicting getting a notification at a random time in the day and having two minutes to capture and share a photo — a format pioneered by quickly growing social network BeReal.”
🐵 NFT Article of the week
“One of the most fascinating aspects of NFT technology is the creation of digital provenance. We now have a transparent and immutable ledger at our fingertips with a record of exactly who did what and when — from the earliest explorers of new frontiers to the latest converts to mint their genesis pieces.
Many of the space’s biggest names were not the earliest adopters. For example, Beeple was a consistent force in the digital art world for years but only minted his first NFTs in 2020. As the market continues to grow at a rapid pace, it’s important to recognize the trailblazers who believed in crypto art’s potential at a time when it was anything but in vogue.”
⬇️
🎶 Tik Tok Ad Of The Week:
@Grind coffee
What is Grind coffee?
“We make home-compostable coffee pods for Nespresso machines, which break down in your compost or food waste bin faster than a banana peel. All of the coffee in them is organic and ethically sourced from sustainable farms around the world.”
Why was this Ad good? ✅
Sells the benefit not the feature
People want the same coffee they get from their favourite shop in the comfort and convenience of their homes. Not just “pink coffee pods”.
Make it easy
The ad is only 7 seconds long and has an amazing little redeem offer badge that takes you straight to an offer-led landing page on their website.
Branding
Everything in the advert is something they sell including the keep cup and coffee machine. Makes it instantly recognisable to those that know Grind and eye-catching/memorable to those who don’t. One of my favourite brands in the game at the moment!
Good sound
The ad uses a unique deep and Morgan Freeman like voiceover which is a great hook and allows them to stand out against the competition.
⬇️
📈 Trends Of The Week:
”At current growth rates, machine learning workloads might consume the entirety of global energy production, argues AMD’s CTO. The growth in demand is not merely in the cloud but in increasing uses by edge devices like cars, phones, and sensors. So I don’t think this will actually happen, but it’s a useful challenge to prompt action. Current approaches to increase the power of ML models involve more complexity. But such complexity comes at a disproportionate energy cost: a four-fold increase in parameters drove an 18,000-fold increase in energy usage. AI’s carbon footprint varies dramatically region-to-region and between different types of model architectures.”
For the first time in the U.S., people are watching more television on streaming services than on either broadcast or cable. According to just-released data from Nielsen, streaming platforms surpassed cable networks in U.S. TV viewing for the month of July 2022. Streaming in American TV households represented a record 34.8% of total consumption, with cable at 34.4% and broadcast at 21.6%. Streaming has surpassed broadcast in the past, but this is the first time it also surpassed cable viewing.
“In terms of individual streaming platforms, Netflix was in the lead with 8% of TV viewing, thanks to titles like Stranger Things Season 4, which accounted for 18 billion minutes viewed. Hulu made up 3.6% of July's TV viewing, while Amazon was at 3%.”