NFR #59 - OnlyFans, NFTs & Remote Jobs

🐦 Inspirational tweet:

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🐦 Twitter thread of the week

(Link to thread)

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🤖 eCommerce News:

🕹 ZineOne raises cash to help e-commerce companies predict customer behavior

“In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for consumers’ attention these days, rare is the brand that’s able to make a lasting first impression. According to Microsoft Research, people only spend about 10 seconds on a company’s homepage if the page doesn’t immediately connect with a marketing message.”

📹 YouTube’s Testing a New ‘Promotions’ Tab in YouTube Studio to Make it Easier to Promote YouTube Content

“YouTube’s looking to make it easier for people to run YouTube channel and content promotions with the addition of a new ‘Promotions’ tab in YouTube Studio, which would alleviate the need for users to run their YouTube ad campaigns via Google Ads Manager instead.As explained by YouTube: “We’ve heard that creators want more tools to help grow their channel and reach a wider audience, so we are testing a simpler end-to-end workflow in Studio instead of through Google Ads. If you’re in this experiment, you’ll see a new “Promotions” tab in the Content page of Studio.””

🍎 One year later, Apple’s privacy changes helped boost its own ads business, report finds

“A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch. Now over a year old, App Tracking Transparency, or ATT, reached mass adoption in June 2021, allowing for a comparative year-over-year analysis of the post-ATT mobile ads landscape, which finds how Apple has benefitted from the privacy update.”

💰 OnlyFans Revenue Rises 160% in 2021

“OnlyFans, the adult content site best known for explicit content, reported revenue soared 160% to $932 million year-over-year, according to financial results for the year ending November 2021. Performers on the site earned nearly $4 billion in 2021. The number of creators rose 34% to 2.1 million in 2021 compared to the prior year, while the number of fans surged 128% to nearly 188 million...”

🚀 Reddit acquires contextualization company Spiketrap to boost its ads business

“Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not disclosed, but Reddit says Spiketrap’s AI-powered contextual analysis and tools will help Reddit to improve in areas like ad quality scoring and will boost prediction models for powering auto-bidding.”

🤝 Meta is hosting its Connect conference on October 11

“A year after Facebook transformed to Meta at the event, the company is hosting its second Connect conference on October 11 this year. The firm is describing this event as a “one-day virtual event that explores the building of the metaverse and the future of augmented and virtual reality.” Currently, there is no information about expected sessions and speakers appearing at the event. But Meta will surely present its top brass to sing the metaverse song.”

🌱 Planted gets $72M to put whole cuts of vegan chicken on Europe’s menu

“Planted, a Swiss startup that’s cooking up alternative proteins using biostructuring and fermentation to serve “clean” cuts of vegan meat — such as the plant-based chicken breast plated up above — has raised again, nabbing CHF 70 million (~$72 million) in Series B funding after a $21 million pre-B round a year ago. The Series B was led by consumer-focused private equity firm, L Catterton, which has links to LVMH — the Paris, France based multinational corp and conglomerate with a focus on luxury consumer goods. So it’s presumably bought into a vision of the well-heeled being persuaded to abandon bloody filets mignons to bite down on guilt-free vegan cutlets.”

🤯 Charli and Dixie D’Amelio’s TikTok famous family expands its empire

“D’Amelio Brands will bring the famous family, which includes parents Marc and Heidi, into product development. Instead of sponsoring other companies’ products, they plan to make their own fashion, beauty and lifestyle items. The company is launching with $6 million in seed money and appointing Richard Rosenblatt — also an investor — as co-founder. According to LinkedIn, Rosenblatt is a board member at Cameo and co-chairman of Tom Brady’s Autograph, a celebrity NFT platform. He was also apparently chairman of Myspace in 2004, a time before Charli and Dixie could even use the social internet.”

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🐵 NFT Article of the week

NFTs as a Use Case for Medical Records

“Companies and cyber thieves profit from medical records. You may have heard about data being bought and sold but probably didn’t think about medical records being data. Well, they are. Just as how massive corporations buy and sell information like which websites you visit, organizations also exchange medical data.

In fact, medical data is regarded as high value. What if you could benefit from this value? Blockchain technology gives us the opportunity to create NFTs from our medical records and then cash in on their exchange.

One visit to the doctor’s office could result in a trail of data that gets passed along to various organizations. Imagine, right at this moment the multitude of people being seen in a medical capacity. That’s a lot of information. And it’s valuable. So much so that unfortunately, cyber thieves claim medical data is 10 times more valuable than credit card details.”

Link to article

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🎶 Tik Tok Ad Of The Week:

HiSmile

“Create an at-home teeth whitening treatment that's just as effective as peroxide – without the nasty side effects.”

Why is this a good ad?

✅ Great hook - The video starts with the end, mouth stretched with the purple liquid revealing white teeth as it’s washed away

✅ Uses open loops to keep people interested - Uses a great question to create an open loop in the users mind to keep them interested.

“Hey Lex, people want to know how V34 colour corrector works.

Can you explain it to me?”

✅ Before & after - To end the video they show the application of the product and then the results that the customer can expect when using the teeth whitening kit.

(Link to Tik Tok)

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📈 Trends Of The Week:

Metaverse opportunities

“Job board: Not long ago, many people would have scoffed at the idea of a job board dedicated to remote jobs.

Now, thanks to covid, one-man-band sites like Remote OK bring in $1m+/yr. with fat margins: 93% gross profit and 77% net profit margins. Not bad.

Remote OK enjoys 1m+ site visits every month, and Cryptocurrency Jobs is not far behind with 500k+/mo.”

Source: Remote OK

“Demographic change over time

The world’s two most crowded countries stand out by their extreme predicted change in population.”

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Happy Existing 👋