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NFR #67 - Christmas Ads, YouTube Subscriptions & Bot Killing

5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & sub-stack.

November 02, 2022

Never Fully Read

Joining 1,000 readers from companies such as Klaviyo, Shopify, Recharge, Amazon, HubSpot, BrewDog, IBM and Canva.

Never Fully Read is a 5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & sub-stack.

Newsletter in a flash:

🤖 eCommerce news:

📈Top Trends

🔥 Sponsor 

🐵 NFT download

👀 WTF Moment:

🐦 Twitter thread of the week:

🤝 Hot jobs:

🤖 eCommerce news:

🛍 Shopify acquires Remix to bolster its storefront design tools. “You’ll be seeing a lot more [of the Remix framework] in the wild, powering some of the largest commercial sites on the web,” Jackson said. “In addition, Shopify itself will use Remix across many projects, and you can expect to see more of Shopify’s developer platform include first-class support for Remix over time.”

🎥 YouTube redesign gives long-form videos, Shorts and Live videos their own tabs on channel pages. he changes will allow users to more easily access the types of YouTube videos they want to watch — a move YouTube says it made based on user feedback. In an announcement, the company said it heard from viewers they wanted to be able to navigate to the kinds of content they were most interested in when exploring a creator’s channel page, leading to this makeover.

🧐 Facebook expands its professional mode profile setting to all creators globally Professional mode is somewhat similar to Pages in the sense that it gives creators a separate profile to build their presence on the social network. In a blog post, Facebook said that it sees professional mode as a way to “build a public following, earn money from various monetization programs, and connect with your audience in more meaningful ways.”

🐦 Twitter ad sales head resigned amid turbulent Musk takeover. Twitter’s Chief Consumer Officer Sarah Personette has left the company, she wrote in a Twitter thread Tuesday morning. Personette, who was in charge of Twitter’s ad sales business, said that she resigned on Friday, and her work access was officially cut off by Tuesday.

🎥 YouTube begins selling streaming subscriptions with its new streaming hub, ‘Primetime Channels’ YouTube is bringing more streaming services to its platform in the U.S. with a new feature, “Primetime Channels,” allowing consumers to subscribe and watch content from over 30 services within the YouTube app. The company has signed up with streaming partners like Paramount+, Showtime, Epix, Starz, AMC+ and more.

🔍 Google Search is getting new shopping features to help you get a better deal. The search giant is making it easier to find promos and coupons by introducing a new promotion badge in Search that will be displayed when a coupon is available for a specific product. For example, you may see a label that says “15% off with coupon code HOLIDAYS.”. The goal of this new feature is to show users specific promotions and allow them to compare them to others right in Search.

🎶 TikTok Launches ‘TikTok Academy’ Marketing Education Platform “As explained by TikTok: “Through TikTok Academy, we aim to provide robust learning opportunities to help teams become TikTok-savvy marketers by providing not just the “how-tos” of TikTok but also the key insights that will enable media and creative excellence on the platform. We know the TikTok community loves engaging with their favorite brands, so we want to deliver the tools and expertise to maintain this unique and engaging experience.””

📈 Top trends:

“With the big three — Amazon, Microsoft and Google — reporting earnings this week, we learned that the cloud infrastructure market topped $57 billion for the quarter, up $11 billion over the same period last year.

That adds up to 24% growth, according to data from Synergy Research. It might not be the growth we are used to seeing from this market, but at a time of economic instability, it continues to perform remarkably well.

Still, it is a step back from the days when we saw growth steadily in the 30s. It’s even down from last quarter when the market grew 29%. So it’s fair to say that growth is slowing in an area that’s seen explosive expansion over the last several years.”

“Key points:

  • Last year, Facebook was among the five most valuable U.S. companies, with a market cap over $1 trillion. Now the company is worth about $270 billion.

  • Meta forecast a third straight quarter of revenue declines on Wednesday, leaving CEO Mark Zuckerberg to thank investors who are still on board for their patience.

  • The company is no longer in the top 20 in terms of market cap in the U.S.”

Sponsor

Peel Insights → Cohorts

It's time to get out of the dark when it comes to customer analytics. And Cohort Analysis from Peel can reveal so much about your customer's behaviour. It’s time to understand what makes them tick!

But first. A cohort is a fancy word for a group.

This is one of the most exciting types of behavioural analytics tools for your eCommerce store. This type of data crunching is one of the most actionable and useful methods for understanding your customers’ behaviour, because it breaks the data into related groups that you can run through more specific analysis.

This can lead to major discoveries, like:

✅ Better marketing campaigns drove more valuable customers: seeing higher AOV for a certain cohort? What campaigns drove those customers to purchase?

✅ Product bundles helping you get max value: maybe that increased AOV comes from better product bundles, so customers are checking out with more.

 ✅ Product recommendations are making a difference: added new product recommendations to your pages? Cross-selling feels great when it boosts AOV.

✅ Peel handles the complexity of your modern data stack by offering you the most advanced retention analytics for your Shopify store. 

🙉 NFT download:

“Apart from Musk’s June conversations with Twitter staff that showed a willingness to make Twitter a more crypto-friendly place, there are clear signs that the Tesla giant fully intends to make that a reality. 

According to a recent report by Reuters, the popular crypto exchange Binance is developing a team to work on ways to better integrate crypto into Twitter. That the exchange would want to collaborate with Musk in this fashion is unsurprising, and the company previously invested $500 million into Musk’s Twitter Inc. acquisition and is likely eager to influence Musk in the changes he makes in the coming months. 

Binance’s new team is reportedly focusing on building solutions to Twitter’s bot issues, specifically in the website’s Web3 peninsula. Musk has complained about Twitter’s use of company resources to develop what he views as cosmetic distractions to the space instead of dealing with the proliferation of crypto scams on its platform.” 

Link to full article here

🏆 WTF moment:

“Former Health Secretary Matt Hancock has been suspended as a Conservative MP after joining the cast of I'm A Celebrity... Get Me Out of Here!

Mr Hancock will swap representing his constituents at Westminster for eating bugs in the jungle in Australia.

But Tory party managers have taken a dim view of the West Suffolk MP's decision to take part in a reality TV show while Parliament is sitting.

The Tory chief whip said it was "serious enough" to warrant suspension.

Simon Hart, who is in charge of Tory MP discipline, said he had taken the decision after speaking to Mr Hancock.”

🐤 Twitter thread of the week:

r/DataIsBeautiful - Data visualizations that convey information in an aesthetic way.

r/GetDisciplined - Community for those who are driven, but lack the discipline to follow through.

r/IWantToLearn - Not sure how to learn a new skill? Join this community to jumpstart your journey.

r/YouShouldKnow Obscure, lesser known facts that most people should be aware of but aren't.

r/Entrepreneur Community for anyone starting a small business, startup, or side hustle.

r/Productivity Learn how to overcome procrastination and be more productive.

r/LifeProTips Tips, tricks, and hacks to help you live a better life.

r/DecidingToBeBetter A community dedicated to helping you become the best you can be.

r/WritingPrompts Read short stories submitted by other users to expand your creativity.

r/social skills Get advice, encouragement, and learn how to overcome social anxiety.

r/coolguides Visual learners will enjoy these picture-based reference guides for almost everything.

Link to the thread here

🤝 Hot jobs:

Minor Figures Head of Marketing EMEA The Head of Marketing (EMEA) is a key part of our regional leadership team and is responsible for developing and managing our marketing and communications in the UK and our Europe export markets. This role is pivotal in our pursuit of being the most loved brand on the planet, dreaming up and delivering the strategic and wildly creative activities that grow our brand awareness, engagement and love.

Tinder - Head of Marketing EMEA / Nordics Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive and rapidly growing. We are seeking an ambitious Marketing Director to execute our go to market strategy across EMEA. Taking an innovative approach to cultural trends (especially youth culture), with experience and passion for brand and marketing campaigns that can drive growth will be central to the success of this role. Previous experience in markets like the UK and Nordics is a strong plus.

Duolingo - Regional Marketing Director, EMEA We are seeking an experienced, creative marketing leader to help us build awareness and accelerate our growth across key EMEA markets including (but not limited to) UK, France and Germany. You will be leading the Country Marketing teams responsible for growth and marketing across the region and identifying key opportunities, challenges, and critical levers. As our resident expert on the region, you will demonstrate a deep understanding of the region’s market dynamics, and cultural nuances and leverage your skills including social media, influencer marketing, PR, and partnerships to drive awareness, develop business opportunities and bring new users to Duolingo.