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NFR #72 - Mr Beast, AI Copyright Wars & Toys "R" Us NFTs

A 5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & sub-stack.

December 14, 2022

Never Fully Read

You are joining 1,200+ readers from companies such as Klaviyo, Shopify, Recharge, Amazon, HubSpot, BrewDog, IBM and Canva.

Never Fully Read is a 5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & sub-stack.

Newsletter in a flash:

🤖 eCommerce news:

📈 Top Trends:

🐵 NFT download:

👀 WTF Moment:

🐦 Twitter thread of the week:

🤝 Hot jobs:

🤖 eCommerce news:

🎥 Defying the wishes of many artists, Adobe will be selling AI-generated stock images “Axios(reports that Adobe now allows images created using AI art tools like Midjourney and DALL-E to be sold on its stock image site, Adobe Stock As someone who regularly uses ridiculous stock imagery in their articles all the time this might make my job a little easier, but more importantly the company is wading into grey moral and legal territory as it expands this aspect of its business.”

👀 Snapchat Lens Fest 2022 Is live “This morning we kicked off Lens Fest, our fifth annual developer conference for our global AR community. We're thrilled to celebrate those who are driving AR forward today.”

🧸 Toys"R"Us Partners with Anybodies to Launch Web3 Experiences for Fans “WHP Global, the parent company of Toys"R"Us® announced today that it has partnered with leading web3.0 technology agency Anybodies to bring the iconic toy brand to the metaverse. The first launch under the new partnership will include the release of 10,000 digital collectibles on Solana, the carbon neutral blockchain. Fans can purchase the digital collectibles beginning December 9th through NFT marketplace Magic Eden.”

🚀 Disney+ launches its ad-supported tier to compete with Netflix “The day has arrived. Today, Disney+ launched its ad-supported tier, “Disney+ Basic,” at $7.99/month. The plan is currently only available in the U.S. and will become available in other countries sometime next year.”

📦 Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos “Amazon is bringing a TikTok-like shopping experience to its app. The company today announced the launch of Inspire, a new short-form video and photo feed that allows consumers to explore products and ideas and shop from content created by influencers, brands and other customers. The feature is designed to draw consumers’ attention away from apps like TikTok, where brands can directly market to consumers, in order to drive sales on Amazon.com instead.”

📱Here are the top features of Apple’s iOS 16.2 update “Apple is rolling out its iOS 16.2 update for all users today along with iPadOS 16.2 and macOS Ventura 13.1. The new version brings features like improved encryption for iCloud data, Live Activities on the home screen, and a Karaoke feature for Apple Music. Plus, Apple is also debuting its collaborative whiteboard app Freeform.”

✈️ Swoop Aero’s drones hit a million items delivered as the company raises for expansion “Out where delivery trucks and full-size cargo planes don’t make a lot of sense, drones are proliferating — they may never deliver your burrito, but could soon be indispensable for transporting medicine and emergency supplies. Australian drone logistics company Swoop Aero is celebrating new milestones and funding as it plans its expansion to more markets.”

😍 TikTok inches further into YouTube’s territory with a new horizontal full screen mode “TikTok is testing a new horizontal full screen mode with select users globally, the company confirmed to TechCrunch. Users who have access to the test feature will see a new “full screen” button appear on square or rectangle videos in their feed. Once you click the button, the video will shift into a horizontal full screen mode that takes advantage of all of the real estate on your phone.”

🤖 Meta unplugs Connectivity division, home of satellite and drone internet experiments “Meta has quietly reabsorbed the resources of its “Connectivity” division, the company confirmed. For nearly 10 years, this was the home of the former Facebook’s experimental internet and telecoms efforts, from satellites (exploded) to drones (crashed) to apps (disputed) and other more traditional infrastructure (appreciated and ongoing).”

🍔 Instant grocery app Getir acquires its competitor Gorillas “After weeks of rumours, Getir has announced that it is acquiring Gorillas. This is a major consolidation deal for the instant grocery delivery space. The Financial Times first reported that Getir has closed the acquisition of its competitor. TechCrunch has confirmed the news with Getir.”

⚡️ Tesla hopes China boss will bring secret sauce to Gigafactory Texas “Tom Zhu, Tesla’s China president who oversaw Gigafactory Shanghai’s transformation into the world’s largest EV plant, has been appointed to run the new Gigafactory in Austin, Texas”

📍 Pinterest Shuffles app now open to anyone — no code needed “Shuffles is a collage-making app and mood board tool that allows users to come together and make collages, giving everyone a chance to collaborate on ideas for their virtual collage. Through the app, you can join or create different collages and add your own photos, Pinterest pins or even GIFs from inside the app. You can also comment on collages, like them and remix them to your own collage, or start from scratch and create something unique.”

📈 Top trends:

The Media Industry Is Changing

Since 2008, the newspaper industry has experienced a 68% drop in ad revenue, totaling just ~$14B in 2018, roughly half of what it was in 1956.

Source: Brookings

Substack tops 1 + Million paid subscribers

“This year, Substack newsletters officially crossed 1m+ paid subscribers, and their top 10 publishers generate $20m+ collectively.”

Sources: Backlinko, Axios

Mr beast continues to reach unchartered territory in the creator world.

Link to tweet here

🙉 NFT download:

Snippet from the article:

“The Web3.Unreal plugin is an open-source integration for gamers in the Web3 industry. The plugin allows developers to utilize blockchain functionality inside of Unreal Engine, which previously was time prohibitive. This was a purposeful development, with 100 game developers surveyed before the creation of Web3.Unreal.

To this effect, Head of Product at Game7, JacobC.Eth, said, “We are intentional about listening before we act. When Web3 game devs mentioned the need for seamless integration of wallets into game engines, we developed the solution.”

Link to full article here

🏆 WTF moment:

“A major breakthrough has been announced by US scientists in the race to recreate nuclear fusion. Physicists have pursued the technology for decades as it promises a potential source of near-limitless clean energy. On Tuesday researchers confirmed they have overcome a major barrier - producing more energy from a fusion experiment than was put in. But experts say there is still some way to go before fusion powers homes.

Nuclear fusion is described as the "holy grail" of energy production. It is the process that powers the Sun and other stars.

It works by taking pairs of light atoms and forcing them together - this "fusion" releases a lot of energy.”

🐦 Twitter thread of the week:

Link to the thread here

TLDR:

Quantity gets you to quality

Illustrate ideas

Hook immediately

Go for the throat

Use familiar characters

Stay (mostly) out of it

Connect unrelated ideas

Capture and filter stories

Being creative is an act

Make it timeless

Make your point and get out of the way

Be a selfish storyteller

🤝 Hot jobs:

“You’ll work closely with the founders and take ownership of the full stack of marketing functions. We’re looking for an ambitious marketer who is confident in their ability to create a new image for masculinity and change the way society thinks and talks about a taboo topic. Worth noting here, we do not have any preconceived notion about the gender identity of the person who will be best for this challenge.We are a fully digital product that is aggressively scaling across borders. Your challenge will be to build a global brand that resonates with people all around the world who need our help.As we are an early-stage start-up, there is a room for you to have a huge impact on the future of the company and a large amount of autonomy to shape your role and get stuck in.”

“We’re looking for a Head of Growth Marketing who can join us and oversee our fantastic Paid Acquisition team and their operations driving growth.We have an awesome existing team with a close-knit culture working on Paid Acquisition, and this is a terrific opportunity to mentor and help us reach the next level - whilst contributing to Cleo’s long term acquisition strategy.”

Voted by Forbes as one of the top 25 machine learning startups of 2021, and the CogX 2021 Best AI product in healthcare, we are on the lookout for someone to keep our strongest asset in its best state: Our people

As VP of Marketing at V7, you lead a team of marketers with the goal of scaling us towards and past unicorn status. You are an expert in product-led growth and product marketing, and had previous experience managing large budgets and talented teams. You have a proven track record of being a doer and are continuously innovating on the marketing practices and tech stack at your company to keep up with the ever changing state of SaaS marketing.The ideal candidate is a current or former head of marketing or growth from a high-growth SaaS company who wishes to embark on their next big project.