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  • NFR #74 - Royal Mail Outage, NFL You Tube Deal & Tik Tok Ban

NFR #74 - Royal Mail Outage, NFL You Tube Deal & Tik Tok Ban

5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & sub-stack.

December 28, 2022

Never Fully Read

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Never Fully Read is a 5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & sub-stack.

Newsletter in a flash:

🤖 eCommerce news:

📈 Top Trends:

🐵 NFT download:

👀 WTF Moment:

🐦 Twitter thread of the week:

🤝 Hot jobs:

🤖 eCommerce news:

🏃‍♂️ Nike Training Club on Netflix Launches Dec. 30: Everything You Need to Know It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favorite shows does have a certain appeal. And now, that’s exactly what you can do: Just before the new year, Netflix members will be able to stream fitness content from Nike Training Club for the first time ever.

🏈 NFL ‘Sunday Ticket’ goes to YouTube in seven-year, $2 billion annual deal  The agreement will elevate YouTube’s profile in the competitive streaming space. At the start of the 2023-24 season, “Sunday Ticket” will be available two ways: as an add-on package on YouTube TV and as a stand-alone a la carte option on YouTube Primetime Channels, which allows you to subscribe to individual streaming services and channels as well as watch movies.

🎶 TikTok banned on devices issued by US House of Representatives “TikTok has been banned from any devices issued by the US House of Representatives, as political pressure continues to build on the Chinese-owned social video app. The order to delete the app was issued by Catherine Szpindor, the chief administrative officer (CAO) of the House, whose office had warned in August that the app represented a “high risk to users”. According to a memo obtained by NBC News, all lawmakers and staffers with House-issued mobile phones have been ordered to remove TikTok by Szpindor”

🎨 Pinterest (PINS) Shares Gained 28% in Q3 "Better performance came from Pinterest, Inc. (NYSE:PINS), an image-based social media company. Their shares surged 28% after reporting second quarter results inclusive of in line revenues and a higher level of monthly active users. Results were aided by large online retailers and international advertisers."

📦 Royal Mail hit by post-Christmas online outage “The Royal Mail app and website was unavailable on Wednesday for more than four hours, users said. The outage comes on the first day of regular post following strikes and bank holidays over the Christmas period. Down Detector, which tracks websites, showed that thousands of people had reported that the Royal Mail site was inaccessible. Visitors were presented with the message: "Our website is temporarily unavailable."

💰 $60K personal water toy lands $1M worth of preorders “It takes a special kind of boldness to raise a wad of cash, claim to have $90 million worth of preorders, then pivot away from passenger ferries and light container ships, and instead start selling $59,000 personal watercraft. Bold, yes, but the tactic seems to be working. Boundary Layer’s CEO and founder, Ed Kearney, told me the company has more than $1 million worth of preorders.”

🛠 Amazon is working on a standalone app for sports content, new report claims “The report comes as Amazon CEO Andy Jassy recently called live sports “a unique asset” that Amazon will continue to invest in. Amazon’s current live sports offerings include exclusive rights to the NFL’s Thursday Night Football, along with some Premier League soccer matches and Yankees baseball games. Amazon has also invested in other sports content to complement the live games, as the company launched original sports talk shows on both Prime Video and its ad-supported streaming service Freevee.”

🔵 Twitter Blue users can now upload 60-minute videos “After taking over Twitter, Elon Musk had long promised that the company is working toward making the platform more appealing to video creators. Today, Twitter updated the Twitter Blue page declaring that subscribers can now upload 60-minute videos from the web at 1080p resolution and 2GB in file size. Prior to the change, Twitter Blue subscribers were able to upload 10-minute videos on the platform at 1080p resolution with a file size limit of 512MB. Sadly, if you’re uploading from iOS or Android, this limit is still applicable.”

📈 User Interviews, which helps companies recruit survey participants, raises $27.5M “Most companies agree that user experience is important. In a 2019 report from UserZoom, 70% of enterprise CEOs said that they see user and customer experience as a competitive differentiator. But figuring out what exactly users want — and what frustrates them — can prove to be a challenge. Customer satisfaction and market research surveys have response rates ranging around 10% on the low end, and many user experience researchers say that they don’t have enough time for analysis of the results.”

📈 Top trends:

“Apple and Tesla stocks have tumbled over growing concerns about delays in their production lines in China.

Apple shares hit their lowest point since June 2021. Tesla's stock has dropped 73% from a record high in November 2021.

Companies have struggled to keep production going in China due to Covid restrictions and weeks of lockdowns.

Now they are facing a staffing crunch as China battles a Covid wave after lifting years of restrictions.”

Link to article here

“BEIJING, Dec 26 (Reuters) - Shipments of smartphones within China in October fell 27.2% year on year to 23.78 million handsets, a report from the China Academy of Information and Communications Technology said on Monday.

Over January to October smartphone shipments fell 22% from the same period last year to 215 million units.”

“1. TikTok2. YouTube3. WhatsApp4. Instagram5. Google Maps6. Google7. Gmail8. BeReal9. Facebook10. Cash App”

Link to full article here

🙉 NFT download:

“Sneak Peek:

  • The “Italy NFT Market Intelligence and Future Growth Dynamics Databook” by Research and Markets projects that the NFT market will grow by 47.6% by the end of 2022.

  • Spending on NFT is anticipated to reach $3.6 billion by 2028.

  • Additionally, TremendousRare, the main NFT market, ranked third place internationally for overall gross sales.”

🏆 WTF moment:

  • “Cloe Fields and Christian Zelada's car came off the road and plunged 300 feet into a canyon.

  • Fields' iPhone 14 automatically notified emergency services about the accident, local law enforcement said.

  • Crash-detection is a new feature on the iPhone 14 and some Apple Watch models.”

Link to full article here

🐦 Twitter thread of the week:

Link to the thread here

🤝 Hot jobs:

“Light & Wonder is the global leader in cross-platform games and entertainment. The company brings together 5,000 employees from six continents to connect content between land-based and digital channels with unmatched technology and distribution. Guided by a culture that values daring teamwork and creativity, Light & Wonder builds new worlds of play, developing game experiences loved by players around the globe. The company’s OpenGaming(tm) platform powers the largest digital-gaming network in the industry. Light & Wonder is committed to the highest standards of integrity, from promoting player responsibility to implementing sustainable practices. To learn more, visit lnw.com.”

“We are looking for a Marketing Director to join our team and drive the evolution of our brand within our industry and to build our strategy to scale in the UK and internationally.

We’re looking for someone who is passionate about retail technology, delivering results and who is dedicated to go the extra mile for our rapidly growing membership and commercial partnerships.

Reporting to our CMO and working closely with all teams across the business, you will be responsible for…”

“You’ll be joining as our first CMO reporting directly into our CEO and Co-Founder, Andy Cockburn. You’ll manage a growing marketing team of 5 including our Head of Brand and Head of Performance, to strategise and deliver on our global marketing goals across a breadth of channels including performance marketing, content, PR, social, email, ABM, and brand marketing. This year alongside increasing our headcount by 50%, we’re launching our first products harnessing AI and machine learning, building out our martech partner channel, developing our Enterprise ICPs and launching in the USA. We now need a marketing strategy and team that lives up to our ambitions.”