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- NFR #75 - Shopify Audiences, Grocers Top Products & Recommerce
NFR #75 - Shopify Audiences, Grocers Top Products & Recommerce
5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & sub-stack.
Growth Classics
January 04, 2023
Never Fully Read
You are joining 1,200+ readers from companies such as Klaviyo, Shopify, Recharge, Amazon, HubSpot, BrewDog, IBM and Canva.
Never Fully Read is a 5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & Beehiv.
Newsletter in a flash:
🤖 eCommerce news:
📈 Top Trends:
Dopamine detox
Discord as a marketing channel
🐵 NFT download:
👀 WTF Moment:
🐦 Twitter thread of the week:
🤝 Hot jobs:
🤖 eCommerce news:
🎥 Meta acquires Luxexcel, a smart eyewear company "As Meta faces antitrust scrutiny over its acquisition of VR fitness developers Within, the tech giant is making another acquisition. Meta confirmed to TechCrunch that it is purchasing Luxexcel, a smart eyewear company headquartered in the Netherlands. The terms of the deal, which was first reported in the Belgian paper De Tijd, have not been disclosed."
💬 Advanced AI chatbot ChatGPT has Google worried about its search engine's future "Google is the place to go when you have questions about anything. The process is a little involved, but after digging through a few search results and using a search operator or two, you will usually find what you need. A new AI chatbot, ChatGPT, is upending this proposition, though. Instead of having to dig through results yourself, this new technology gives you natural-sounding, easy-to-understand answers in a chat interface. ChatGPT still has a lot of issues and isn’t always correct, but its potential has Google scared."
🛍 The Grocer’s 22 most-liked Instagram new products of 2022 "1. Crunchy & Giant Prawn Wotsits 2. Heinz's Pasta Sauces 3. Leon Garlic & Aoioli WaffleFries ...."
👀 Donald Trump Jr signs a seven-figure podcasting deal with anti-censorship YouTube rival Rumble - and is set to host two shows a week called 'Triggered with Don Jr' The lucrative, multiyear podcast deal was first reported Tuesday by Axios, and would see Trump Jr, 44, become one of the highest-paid podcasters on earth. Titled 'Triggered with Don Jr,' the podcast will air twice a week, and will reportedly feature the eldest Trump scion's takes on the news of the day. The show will also feature interviews with various guests, and premieres Jan 23. The 44-year-old firebrand has already amassed a massive following on the site - more than 1million subscribers - where he posts videos that riff on current events
♻️ Recommerce market to reach €120 billion by 2025 The selling of pre-owned items is growing in popularity. In 2021, the European recommerce market was worth 75 billion euros. It is expected to grow 60 percent by 2025, to 120 billion euros. Many online marketplaces have added services where customers can sell their pre-owned items, such as Zalando. However, there are also a growing amount of marketplaces where consumers sell previously owned items to buyers who reuse, refurbish, recycle or resell them. This is called recommerce. Lithuanian marketplace Vinted is an example of such a c2c recommerce marketplace.
🚀 Shopify bets on 'Audiences' tool to combat Apple's tracking restrictions for retailers Shopify has committed to providing its retail customers with new avenues to target prospective customers in the wake of Apple's ongoing privacy crackdown. According to CEO Harley Finkelstein, Shopify aims to invest heavily into its 'Audiences' marketing tool which launched last year. Further development of Audiences aims to enable retailers housed on the platform to boost engagement with customers now it's more difficult to track iPhone users' shopping habits. Finkelstein told the Financial Times that the rollout of Audiences with be a “key area of focus” moving forward. The tool allows retailers on the platform to consolidate customer data, improve outreach and ad targeting, and is integrated with Meta and Google’s advertising platforms.
🍎 Apple’s market value drops below $2 trillion Apple Inc’s stock market value fell sharply on Tuesday following its steep drop last year and putting it on track to end below $2 trillion for the first time since March 2021. The sell-off comes a year after the iPhone maker became the first company to reach the $3 trillion market capitalisation milestone.
📈 Top trends:
Dopamine Detox:
Global Google search interest, six-month rolling average. Source: Google Trends
Discord as a marketing channel:
Use cases:
Marketing - Direct line of communication to customer
Discoverability - Cool groups to build credibility in
App store - Opportunity to build the next big Discord app
"A Louisiana law requiring age verification for adult websites has kicked in, renewing long-standing concerns about online privacy. The policy, Louisiana HB 142, requires sites composed of “thirty-three and one-third percent” or more of pornographic content to verify that people accessing them are 18 or older. That includes services like Pornhub, which has started requiring a government-issued ID for access."
🙉 NFT download:
Read in full here
Snippets from the article:
"2023 is the year crypto will have to grow up and clean up its act. Here are predictions regarding the future of NFTs, the metaverse, CBDCs and institutional investments."
"The non-fungible token market will also go through a rebirth of sorts in 2023, moving further away from being a value driver on its own in the digital art and collectibles domain and closer to being what the technology was meant to be – mostly digital proof of provenance and authenticity of an object, with its value deriving only from what it represents. 2023 will also see the NFT’s versatility beginning to shine. The funnel of innovative ways to leverage NFTs will continue to widen in 2023. From supply chain and logistics to healthcare, real estate and retail, NFTs will have a more pervasive and permanent role in digitizing operations."
TL;DR
Natural selection of the crypto ecosystem
Regulation everywhere but the U.S.
Metaverse and NFTs come back from the dead
2023 may be the year of CDBC
Institutional investment will skyrocket
🏆 WTF moment:
🐦 Twitter thread of the week:
Link to the thread here
🤝 Hot jobs:
"This is a unique opportunity to help shape, build and nurture the reputation of one of the UK’s fastest growing media agencies. We have achieved rapid growth (we’ve tripled in size in three years) and have continued momentum, however we have huge ambition for more growth over the coming years and now wish to bolster this with our first dedicated Head of Marketing & New Business role. You will work with the Senior Leadership Team to develop our new business and marketing strategy, lead the coordination of new business efforts and build and own relationships with journalists, intermediaries and other key external stakeholders. There is an opportunity to build and develop a team of 3, including a marketing manager, communications manager and dedicated new business and marketing designer who will all support in bringing the strategy to life."
The Most Premium Global Online Marketplace for Limited Sneakers, Streetwear, and Collectibles. Whilst The Edit LDN is an eComm Marketplace, we have concession spaces in Harrods (London), Galeries Lafayette (Doha), and Harvey Nichols (Riyadh). The Edit LDN have been featured in GQ, The Times, Hypebeast, Forbes, WWD, Esquire, Retail Week, Sports Illustrated and more. Along with Partnerships with Threads Styling and Soho House amongst most of the major Premier league football clubs.
Own P&L for eComm department, reporting into CEO, COO and CFO delivering Global Customer Acquisition and site Growth.
Born in April 2020 and created by two entrepreneurial siblings, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the bestselling brands in Sephora. Having recently launched in Selfridges, Douglas, and Nykaa, with innovative products in the pipeline, we are looking for a strong visionary innovation manager to grow the brand equity, through marketing and communication strategies. Someone with experience from within the wellness and interest in Ayurvedic rituals who can understand and deliver a clear brand strategy and execution of this. Responsible for development and management of brand portfolio strategy, and marketing and communication strategies to win the marketplace and drive growth in core regions and channels