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  • NFR #77 - Subscription Dating, Pinterest Commerce & Pre-Loved Fashion

NFR #77 - Subscription Dating, Pinterest Commerce & Pre-Loved Fashion

5-minute marketing newsletter providing you latest events across eCommerce, NFTs, culture & more every Wednesday morning on Linkedin & Beehiv

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Newsletter in a flash - TL;DR

🤖 eCommerce news:

📈 Top Trends:

🐦 Twitter thread of the week:

    🤝 Hot jobs:

    🤖 eCommerce news:

    🎥 TikTok is adding a “Talent Manager Portal” where managers can negotiate with brands and agencies on behalf of creators. "TikTok is making it easier for brands to work with its “megastar” creators with an update to its Creator Marketplace that now invites talent managers to oversee, execute and analyse the brand opportunities and campaigns being presented to their clients."

    👬 Dating app Hinge tests a pricier $60 per month subscription, similar to Tinder Platinum "Match-owned dating app Hinge confirmed it’s testing a higher-priced premium subscription of $50 to $60 per month — a significant increase over the current $35 per month pricing. The company had earlier teased the new offering during Match’s Q3 2022 earnings in November, calling it Hinge’s equivalent of Tinder’s top-tier “Platinum” subscription, as a comparison, and touting its potential to drive the revenue per payer “meaningfully higher.”

    🚀 Pinterest expands commerce features, chief shopping officer Julie Bornstein moves to advisory role.  "Announced to Pinterest employees on Tuesday morning, chief shopping officerJulie Bornsteinhas moved to an advisory role. The news comes as Pinterest ramps up its commerce capabilities, with plans to make “everything” on the platform shoppable by the end of the year, a company spokesperson told Glossy on Monday. Bornstein joined Pinterest in June 2022 when the company acquired The Yes, the AI-powered fashion marketplace shelaunchedin May 2020.At the time, Pinterest said the deal would “accelerate its vision for becoming the home of taste-driven shopping.”

    👀 CEO of SoftBank-Backed Clearco Resigns and cuts 30% of staff "Clearco plans to reduce its workforce by another 25%-- just six months after a similar layoff at the company saw 125 employees let go. Romanow, who started the company in 2015 with four other founders and became CEO less than a year ago, will become Executive co-Chair and remain on the board. She is expected to be replaced as CEO by Andrew Curtis, who has been working as an advisor with the company for the past 6 months."

    ❌ We’ve filed a law­suit chal­leng­ing Sta­ble Dif­fu­sion, a 21st-cen­tury col­lage tool that vio­lates the rights of artists.  "Sta­ble Dif­fu­sion is an arti­fi­cial intel­li­gence (AI) soft­ware prod­uct, released in August 2022 by a com­pany called Sta­bil­ity AI. Sta­ble Dif­fu­sion con­tains unau­tho­rized copies of mil­lions—and pos­si­bly bil­lions—of copy­righted images. These copies were made with­out the knowl­edge or con­sent of the artists. Even assum­ing nom­i­nal dam­ages of $1 per image, the value of this mis­ap­pro­pri­a­tion would be roughly $5 bil­lion. (For com­par­i­son, the largest art heist ever was the 1990 theft of 13 art­works from the Isabella Stew­art Gard­ner Museum, with a cur­rent esti­mated value of $500 mil­lion.)"

    💰Lookfantastic owner THG reports record sales after investing in lower prices during cost-of-living crisis  "Lookfantastic owner THG is reporting record sales for the 2022 financial year – following a strategy of investing in lower prices in order to retain customers through the cost-of-living crisis. HG says in a trading update today that group revenue rose to £2.25bn in the year to December 31 2022. That’s 3.3% up on the previous year – or 4.1% when sales in Russia, suspended following the invasion df Ukraine, are excluded. Sales were particularly strong in its beauty (+6.1% to £1.2bn) and Ingenuity (+7.1% to £208.1m) businesses."

    ⚠️ Ocado reports drop in full-year sales as more shoppers buy online but spend less, and less often, than during the Covid-19 pandemic "Ocado Retail today reports low growth in the fourth quarter of its year and a 3.8% fall in full-year revenues as its online grocery customers won during the Covid-19 pandemic spent less in a cost of living crisis. Sales were, however, 40% higher than in pre-pandemic 2019, and the retailer opened its current financial year with a record Christmas."

    🛍 Sainsbury’s and Just Eat partner in latest major delivery tie-up  "Sainsbury’s is partnering with Just Eat to offer grocery deliveries to customers across the UK, in what is the third partnership the grocer has signed with a major delivery platform. From January, customers will be able to order Sainsbury’s groceries and household essentials via the Just Eat app, which will then be delivered by Just Eat couriers, “in under 30 minutes”, the companies announced on Monday. The partnership will expand to more than 175 stores by the end of February, Sainsbury’s said. More than 3,000 products will be available."

    🔎 Google is Sunsetting Similar Audiences in 2023: What You Need to Know  "Google says that the change is to help advertisers keep up with changes in consumer behaviour and online marketing strategies as the privacy environment rapidly evolves. Here’s the timeline. May 2023: Google will stop generating new similar audience segments and stop adding existing similar audience segments to campaigns and ad groups. Campaigns or ad groups that have similar segments will continue to run. August 2023: Google will remove similar segments from all ad groups and campaigns."

    💃 Rent the Runway partners with Amazon for pre-loved designer collection  Online rental fashion platform Rent the Runway has partnered with ecommerce giant Amazon to launch an accessible collection of pre-loved designer clothes. The US-based business, which works with more than 800 established and up-and-coming designers, has made the move as it looks to expand beyond its current subscription business model and reach out to new audiences. The Amazon storefront will include hundreds of styles from more than 35 designer and high-end brands, letting shoppers access a curated collection of pre-loved clothes at a fraction of the cost, ‘while contributing to a more sustainable future of fashion’.

      📈 Top trends:

      🤯 An average 1,600 tech workers have been laid off every day of 2023 so far. "On an average, at least 1,600 tech sector workers have been laid off every day of 2023 so far, per Layoffs. That's as 91 tech companies globally have axed 24,151 jobs, just 15 days into 2023. 1,023 tech companies laid off 154,256 workers in 2022, per data aggregated by Layoffs.fyi"

      🎤 New podcast creation has fallen off a cliff "The number of new shows created dropped by nearly 80 percent. between 2020 and 2022.One thing I keep hearing over and over is that it is so much harder to launch a podcast now than it was, say, three or four years ago. And that is usually coming from people at established studios with at least some marketing might. For independent creators, it must be nearly impossible. It is not entirely surprising that, according to data compiled by Chartr from Listen Notes, fewer podcasts were created in 2022 than in the two years prior."

      "data.ai, the company formerly known as App Annie, has published its annual overview of app performance trends, highlighting all the key shifts and developments of note in 2022.

      The 91-page report includes a heap of insights across various app sectors. You can download the full report here, but in this post, we’ll take a look at the social media-specific insights, and what the key trends were in social apps over the last year."

      🐦 Twitter thread of the week:

      Link to the thread here

      🤝 Hot jobs:

      Atoa - Head of Growth "We are seeking an experienced and strategic Head of Growth to join us. As a key member of our leadership team, you will be responsible for driving the growth of our product across online and offline channels. This role is perfect for those who like a mix of strategising and executing. You will be supported by a dedicated team of 2 full time growth marketing staff reporting to you. You'll also get support from members of the design and product teams to make sure that you're able to experiment, iterate and help drive growth rapidly. This role will report to one of the founders (C-suite) of the company."

      The Birley Clubs - Marketing Director ( Annabel’s | Mark’s Club | George | Harry’s Bar | Bath & Racquets Club) An exciting opportunity has arisen for a pro-active and motivated Marketing Director to join the Marketing team at The Birley Clubs based in Fitzrovia, London. The role is to lead the marketing for the Birley Clubs and to work alongside the Events & PR team to create and deliver strategic brand marketing activations and site-specific activity. You'll be involved in the creation and delivery of the entire marketing strategy and guiding the team that works under you

      E.L.F. Beauty Director Marketing UK EU "The Director, Marketing, UK EU will be responsible for the brand strategy and go to Market (GTM) execution for the e.l.f. Cosmetics, e.l.f. SKIN and Keys Soulcare brands in the UK and key EU markets. Our Director will develop annual brand plans by leveraging consumer insights, the competitive landscape, and key learnings and then establish KPIs to track progress and continue to learn what is working and what isn’t. We are looking for someone who can create bold and disruptive brand and marketing campaigns that elevate e.l.f. and Keys Soulcare to the top of the conversation and someone who will identify ways to localize each brand to resonate more with the local consumer. The Director will need to effectively partner with sales to drive key retailer relationships and drive holistic 360 marketing plans as well as foster strong relationships with senior marketing leaders at our retailers as well as with the owners of our agencies."