- Growth Classics
- Posts
- NFR #80 - Duolingo Trends, Tik Tok Records & Twitter Revenue share
NFR #80 - Duolingo Trends, Tik Tok Records & Twitter Revenue share
The latest eCommerce trends and insights in a 5-minute read sent to your inbox every Wednesday.
Growth Classics
February 08, 2023
Never Fully Read
You are now apart of an exclusive group of 1,200+ readers from top companies like Klaviyo, Shopify, Recharge, Amazon, HubSpot, BrewDog and more.
Every Wednesday we give you the latest eCommerce trends and insights in a 5-minute read sent to your inbox every Wednesday.
Plus - if you love it - spread the word!
Let your peers and colleagues benefit too by hitting that forward button š
š¤ eCommerce news:
š Steven Bartlett defends Social Chainās value after sale to rival for Ā£7.7m The agency that helped propel Dragons' Den and Diary of a CMO podcast star into the limelight is sold, prompting its superstar entrepreneur founder to fend off online criticism over its sale price.
š¬ ChatGPT is about to get even better and Microsoft's Bing could win big Microsoftās second-place search engine Bing is poised to incorporate a faster and richer version of ChatGPT, known as GPT-4, into its product in the coming weeks, marking rapid progress in the booming field of generative AI and a long-awaited challenge to Googleās dominance of search.
š¦ Elon Musk says that Twitter will start sharing ad revenue with creators ātodayā "Twitter was slow to warm up to the creator economy, but the mostly text-based social app eventually got on board. The company introduced a handful of features in recent years to help content creators earn money, including Super Follows, Ticketed Spaces and a special monetization dashboard. Twitterās creator features emphasize connecting creators and their followers directly with monthly paid subscriptions and ticketing, but Musk is apparently interested in adding an advertising revenue share into the mix."
Highlighting the plastic industryās infamous track record on recycling, London-based Recycleye says it raised $17 million in new funding led by ādeep techā investor DCVC.
The startup claims its recycling-picking robots can identify materials āat an unrivaled 60 frames per secondā and sort them more accurately than humans can. Ultimately, the startup says its tech cuts the ācost of sorting materials.ā TechCrunch has reached out to the company for information on its projected cost savings.
š± Cannabis wholesale platform LeafLink raises $100 million Why it matters: The deal's structure reflects growing challenges in the cannabis market, in part due to raw material price increases. It's a convertible note capped at a $500 million valuation, down from an $800 million valuation in 2021. LeafLink also restructured its C-suite. Co-founder and CEO Ryan G. Smith gets kicked upstairs to executive chairman, and is succeeded by former WeWork co-CEO Artie Minson (who joined last year as president). Fellow co-founder and CTO Zach Silverman becomes a senior advisor, with the role going to Karan Gupta (ex-Shift Technology). Last year the company implemented two rounds of layoffs, and says proceeds from the new investment will be used to develop and expand services beyond marketplace, where it claims a 50% market share.
š Top trends:
"The global smartphone market declined by 18% YoY to reach 304 million units in Q4 2022.
Apple replaced Samsung as the top smartphone player in Q4 2022, driven by the recent launch of the iPhone 14 series.
The 2022 global shipments declined by 12% to 1.2 billion units, the lowest since 2013.
Global smartphone revenue declined by 9% to $409 billion, the lowest since 2017.
Apple achieved its highest-ever global smartphone shipment, revenue and operating profit share in 2022."
"For another year in a row, TikTok has found itself as the social app kids and teens are spending the most time using throughout the day, even outpacing YouTube. According to an ongoing annual review of kidsā and teensā app usage and behavior globally, the younger demographic ā minors ranging in ages from 4 through 18 ā began to watch more TikTok than YouTube on an average daily basis starting in June 2020, and TikTokās numbers have continued to grow ever since.
In June 2020, TikTok overtook YouTube for the first time, with kids watching an average of 82 minutes per day on TikTok versus an average of 75 minutes per day on YouTube, according to new data from parental control software maker Qustodio.
This past year, the gulf between the two widened, it said, as kids in 2022 saw their average daily use of TikTok climb to a whopping 107 minutes, or 60% longer than the time they spent watching video content on YouTube (67 minutes)."
š¤Æ
"It appears the NFT market is slowly getting back on its feet. Trading volumes rose for two months straight, with January scoring the highest volumes since June last year, according to the Dapp Industry Report: January 2023.
The growth in January marked a stark difference from the trend of the past few months ā October saw trading volumes dip to a low of $662 million ā but in November, the market halted the downward trend to stay at $662 million, per the report.
Volumes then recovered in December, rising slightly to $683 million, and increasing 38.5% from that number to $946 million in January."
š Stand out creator:
This week I wanted to shout out singer Dean Lewis.
He broke into the ranks following a hit song which depicts what it feels like to realise youāve been cheated on.
āBe alrightā has over 1.4 BILLION streamsā¦
Why do I want to shout him out?
He truly cares about his audience, his art and brings them on the journey with him.
He realises his music is bigger than him.
That his art is a vessel for people experiencing emotions and itās bloody amazing to see.
Every marketer could learn a thing or two from following him
Humans are immensely emotional creatures and this dictates so much of what we attribute value too.
Dean wrote a song called called
How do I say goodbyeā¦
Itās a song about saying goodbye to his father whilst he is still alive due to getting diagnosed with cancer.
On his recent tour he invited his dad on stage to play guitar for him.
His dad goes onto tell him it was the best moment of his life.
Someone cutting onions in here?
Takeaways:
Bring your audience along with you for the ride
Don't be afraid to be vulnerable and emotional
Be a vessel for people experiencing beautiful moments in life
Create moments of magic they'll last longer than any advert
š¦ Twitter thread of the week:
Link to the thread here
š¤ Hot jobs:
Ballyās Interactive is the digital arm of one of the worldās leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe andāÆan unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum. Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make ourāÆmark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
LoopMe, the leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales.
Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive and rapidly growing. We are seeking an ambitious Marketing Director to execute our go to market strategy across EMEATaking an innovative approach to cultural trends (especially youth culture), with experience and passion for brand and marketing campaigns that can drive growth will be central to the success of this role. Previous experience in markets like the UK and Nordics is a strong plus.
š Meme of the week:
Credit - Marketing Millennials
That's it for today's edition of Never Fully Read!
We've brought you the latest on eCommerce, culture and more in a bite-sized 5 minutes.
We hope you found it informative, entertaining and funny.
We value your time and that you chose us for your information source.
If you liked what we had to offer, please share the love with your friends and family - help us grow our community!
Stay tuned next week for more useful content :)