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NFR 🛍Creator Economy Report, DTC Sell Off & Air BnB Masterclass

👋 Creator Economy Report 2023 - Influencer Marketing Factory

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In today's edition:

  • 🤖 eCommerce news

  • 📈 Trends to watch

  • 🎨 Thumb-stopping AD creative

  • 🌏 Interesting posts & threads

  • 🤣 Meme of the week

  • 💰 Hot jobs

  • Weekly recommendation

*Bonus*

  • My ultimate growth swipe file here

  • Discover my all in one Second Brain Notion template here

🤖 eCommerce news:

📈 Trends to watch:

In this section I cover interesting market or culture trends that I think should be on your radar at the moment.

“Marking a shift in strategy for the retail giant, Walmart has moved to sell three brands over the course of just a few months. Outdoor retailer Moosejaw, men’s apparel brand Bonobos and plus-sized clothing company Eloquii are all leaving the retailer at a time when Walmart is focusing more on its core business.

In particular, the sale of Bonobos comes with a high cost, as Walmart has agreed to sell it for about $235 million less than what it originally bought it for six years ago.

Walmart acquired Moosejaw, Eloquii and Bonobos around the same time frame between 2017 and 2018. During this period, the mass retailer had also invested in a slew of e-commerce companies including Jet, Modcloth and Shoes.com.”

🎨 Thumb-stopping AD creative

In this section I will be highlighting a few stand out ads I came across during the week.

AD 1: Divi

Divi is a scalp health company started in late 2021. The mission was born to solve the gap in the market for brands and products that specifically address the root of hair loss and hair thinning. Divi gets to the #root of your hair health. With several factors affecting each person’s hair health, Divi strives to pioneer what it means to have a healthy “scalp health routine”. Join us in our mission to bring healthy hair and restore confidence across the world!”

Link to AD here

What made this a great AD?

  • The hook & thumbnail.

    • “This was my scalp a month ago”

      • Video highlighting a flakey scalp

    • “Just look at it now”

      • Clean & refreshed hair shown

Immediately hits the pinpoint with a great close up visual that’s really eye catching.

A very simple 10 second AD that has a fast and hard impact.

Getting to the root of the pain fast 😉 

A fresh take on dog food. Certified B Corp 🌱

Link to AD here

What made this a great AD?

  • Thumbnail:

    • Right from the start it perfectly illustrates the before & after. The enemy & the hero.

    • It’s high quality and edited to make sure you are drawn to the healthier, cleaner option which they provide.

  • Splitscreen:

    • Split screen is a really interesting format, i’ve not seen a DTC AD use split screen this well before. T

    • The beginning of the video plays the top video illustrating that normal dog food is full of nasties and cooked at high temperatures whilst the bottom video is paused.

    • Then it plays the second video illustrating the fresh clean ingredients that Butternut Box uses and then rolls nicely into the second half of the video where they run the formula.

  • Doing the basics really well:

    • Hook - Creates open loop

    • Pain - Highlights the negatives of their current state

    • Solution - Shows off what Butternut box is all about

    • Benefits - Why is this better than other alternatives?

    • Offer - 25% off your first two boxes

    • CTA - Shop now

🌏 Interesting posts & threads:

Link here

Link here

Link here

Link here

🤣 Meme of the week:

💰 Hot jobs:

Junior:

“The Digital Marketing Manager will support the Global Marketing Teams in executing world class digital campaigns, primarily across social media and proximity marketing to increase awareness of LEGO Retail channels, drive footfall to store / LEGO.com and increase sales. This role requires a digital native with a deep understanding of the role digital channels play in the shopper journey to orchestrate and execute engaging and effective communication. This role will play a critical part in managing the external media agency as well as ensuring collaboration with various internal stakeholders across the business to embrace digital innovation, shopper first thinking and smart execution.The role will support execution globally and will work in partnership with one other Digital Marketing Manager with a similar remit.”

Senior:

“As the Global Head of Performance Marketing, you will be responsible for developing a world-class performance marketing and direct response advertising function that can deliver on our ambitious user growth and revenue goals. You’ll do so by developing a strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business.

Moreover, the Global Head of Performance Marketing will position the acquisition engine to drive new users and paying customers for both our Consumer and B2B offerings. Finally, your function needs to be at the forefront of testing into new messaging and positioning hypotheses coming from Product Marketing and/or Brand teams, as well as international expansion and verticalization.”

Executive:

“We are seeking a highly experienced and strategic Chief Growth Officer to join our team. As a key member of our leadership team and reporting into the Founder & CEO you will be responsible for leading the development and execution of our overall growth strategy including, identifying and implementing strategies to increase app usage and engagement, as well as identifying new monetisation opportunities through in-app purchases, subscriptions, advertising, and other revenue streams.

As Chief Growth Officer, you must guide your team from opinions and beliefs to objectives and data driven decisions. You will partner with our CFO and CPO to grow our active user base, improve the monetisation of the user base by acquiring new customers, retaining existing customers and moving customers from free to paid subscriptions. You will take a data driven approach to optimize conversion in all steps of the funnel.”

Weekly recommendation:

In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.

A beautiful place on the internet to find incredible visualisations of interesting data.

That's it for today's edition of Never Fully Read.

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