“Manual is on a mission to become the go-to global platform for men’s health. We provide men with easy access to advice, free medical support and the treatment choices they need to help them make proactive decisions about their wellbeing. Manual offers a suite of diagnostic tools and health testing to offer data-driven health solutions plus a community to help destigmatise conversations around men’s health.”

Link to AD here

What made this creative stand out?

Hook & Thumbnail:

The lightning-quick transformation from a man's sparse hair to a robust, full head of hair serves as a powerful visual metaphor. In a brisk three seconds, it highlights how this product will address their principal concern.

The hook is razor-sharp and succinct:

"How I stopped thinning hair"

Simplifying the Journey & Dispelling Concerns:

In an impressively condensed 10-second sequence, the viewer is walked through the man's journey. He fills out a tailored questionnaire, peruses the internet, receives the package, and starts using the product.

This method serves to assuage any concerns about an arduous, drawn-out quest for healthier hair, presenting instead a seamless and non-invasive experience.

Zero-risk Assurance + Fantastic Offer:

Manual effectively eliminates any potential risk associated with the purchase by offering a full refund if the results are not as expected.

In addition, they clinch the deal with a tempting offer of 50% off your first treatment.

It's an offer so compelling, it borders on the irresistible!

AD 2: Gousto

“Reinvent dinnertime with our easy-to-follow recipes and precisely-measured ingredients, delivered to your door.”

What made this creative stand out?

Nailing a Meme & Tickling the Funny Bone:

You've probably seen the Drake meme, right? That thing's everywhere! It's kind of cool and totally surprising to see a big name brand jump on the humour bandwagon like this.

Memes are just about as 'internet native' as you can get, and let's just say, they've totally nailed this one.

Problem → Solution → Offer:

Honestly, this layout just makes it dead easy to get what they're selling. It spells out what I'm getting into, why it's going to beat what I've got now, and the sweet, sweet deal I'm gonna get just for signing up on the spot. It doesn't get much clearer or tempting than this.

🌏 Interesting posts & threads:

Link here

🤣 Meme of the week:

💰 Hot jobs:

Junior:

White Company - Paid Social Marketing Executive

“The Paid Social Marketing Executive is responsible for assisting in the planning, delivery, execution and reporting of all Paid Social activity (alongside providing general support to the team). Provide weekly reports, analyse, and report on performance. Take a proactive approach and assist team members in other areas as required. A key to this role is expert understanding of The White Company brand values as well as excellent communication skills.”

Senior:

Gousto - Head of Customer Acquisition (Retention)

“As the Head of Growth you will be drive the order frequency of our customers (help them make their Gousto box a weekly habit!), preventing customers from leaving us, as well as lead our winback campaigns (help customers rediscover Gousto). Existing customers also form our biggest sales channel, so responsibility for our Refer-A-Friend marketing channel forms a key part of the role. Outside of marketing, you also have responsibility for our pricing and promotions strategy for existing customers.

This is an extremely high visibility commercial role, with a huge impact in driving business performance! If you are an experienced Commercial leader with a background in Retention, Pricing, CRM, Digital Product Development or Analytics, and want to work for a company that is fast becoming one of the most loved ways to eat dinner, this could be the perfect role for you!”

Executive:

Gelato - VP of Customer Acquisition

“Gelato has built the world's largest and most global network for on-demand production of customized items e.g. t-shirts, wall art, mugs, books, hoodies, and cards. We support a new wave of e-commerce entrepreneurs and the global shift towards local and more sustainable production.

We own no assets - we build the software that connects world-class production facilities all across the world. We already have more than 100 production partners in 34 countries. In 72 hours we can reach more than 5 billion people with customized products in a smarter, faster, and greener way.

As a VP of Customer Acquisition, your leadership will help drive our business forward with energy and pace. Your responsibility covers two brands, Optimalprint (BTC) and Gelato (BTBTC) and a highly skilled team across SEM, SEO, Paid Social, Affiliate, Influencers and Referrals. We solve problems rapidly, wielding data and intuition in equal measure, and finding innovative approaches to many of the complex challenges we encounter as we continue to scale our business. You will help organize and prioritize work motivating our team to deliver world class acquisition strategies across digital channels. Few roles provide such a direct impact on the growth of the company. You will be a key member of the marketing and growth leadership team and will work collaboratively across the different teams and senior stakeholders to align the company behind our vision and goals.”

✚ Weekly recommendation:

In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.

Beehiiv

This is the platform I publish my weekly newsletter on as well as via Linkedin. It’s the best platform i’ve found after a testing a number of different options.

Why do I love it:

Easy to use, couldn’t be simpler
Amazing template editor
Constant product improvements, amazing updates each and every week
Room to grow, the paid features mean as I grow my user base I can unlock incredible features that will add fuel to the fire of my growth

That's it for today's edition of Never Fully Read.

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