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NFR 🛍 Meta App Store, Gen Z Report & Hot Jobs
Meta’s Experimenting with its Own In-Facebook App Store to Compete with Apple and Google
Growth Classics
July 05, 2023
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In today's edition:
🤖 eCommerce news
📈 Trends to watch
🎨 Thumb-stopping AD creative
🌏 Interesting posts & threads
🤣 Meme of the week
💰 Hot jobs
✚ Weekly recommendation
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🤖 eCommerce news:
🎨 Thumb-stopping AD creative
In this section I will be highlighting a few stand out ads I came across during the week.
AD 1: Fabletics
“Founded in 2013, Fabletics brings the fashion-house approach into the activewear space. By fusing style-centric design with high-performance technology, we’ve evolved activewear beyond the gym, into every walk of life. Driven by our innovative VIP membership program serving over 2 million loyal members, we deliver premium quality at affordable prices with weekly new collections in sizes XXS-4X for women and XS-XXL for men.”
Link to AD here
What sets this creative apart?
Strategic Approach:
Fabletics executes a brilliantly thoughtful AD by offering a woman's viewpoint on her admiration for her partner in these gym shorts. This not only offers an implied endorsement to men, highlighting that women appreciate the sight of men in these shorts, but it also serves as a convenient gift idea for women seeking the perfect present for their partners.
Appealing to Desire:
Everybody aspires to appear attractive to their significant other or to a potential love interest. This AD effectively markets how wearing these shorts can amplify a man's appeal to the opposite sex.
One of the most striking phrases is: “I catch all the girls in the gym looking at him when we are there”
Demonstrating Value:
Everyone understands the common problems associated with gym shorts, such as a phone slipping from the pocket, an ill-fitting waist, and a less-than-flattering silhouette for the legs. This AD does a great job of demonstrating how this short solves all ones woes by showing the man working out whilst using the product.
AD 2: TALA
“Ultra flattering activewear that you'll feel good in, and good about. upcycled, recycled & natural materials. 2XS - 4XL”
I wanted to give a shout out to award winning entrepreneur Grace Beverley for her recent Tennis themed active wear product launch.
The creative, the timing and execution was on the same level as brands 10x TALA’s size and it’s inspiring to see.
I’d recommend checking this campaign out across their channels.
Linked below:
Website here
Instagram post about the campaign here
🌏 Interesting posts & threads:
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🤣 Meme of the week:
Credit Marketing Millennials:
💰 Hot jobs:
Junior:
“Brompton’s UK marketing requirements have expanded as we increase our distribution, further market penetration, business development and marketing capabilities. Due to the growth in the UK market and forward opportunities the role of a UK Marketing Executive has been created.
Reporting to the UK Marketing Manager and working closely with the wider Global team (also based in West London) this role will predominantly be responsible for supporting across the UK market as well as projects across the Global marketing team on an ad hoc basis. The role will be a key general marketing position but with a focus on retail and digital marketing, as well as some CRM projects. Brompton Bike Hire is another arm to the UK market which you will also help take a lead on, supporting the UK Marketing Manager to activate key partnership opportunities and execute the marketing activity with these partners.”
Senior:
“We’re looking for an Media Director to lead the work, by providing insights-driven media and measurement strategies, strengthening client & partner agency relationships, collaborating with cross-departmental teams, while growing and mentoring the media team!
The Media Director is chiefly responsible for managing a team inside our Paid Media Department made up of Analysts, Senior Analysts and Managers. You will be tasked with becoming a trusted, respected leader within the organisation and relied upon for high-level operations management, innovation, client/partner relationships, and general media executional excellence.
A proven track record of large scale media buying proficiency across several biddable platforms is a must, with particular depth in all or a majority of the following: Facebook/Instagram, Google (Search, YouTube, DV360), Programmatic Display/OLV, Publisher Direct. Experience in offline media (TV, Print, Radio, OOH) is also required; with experience in planning and managing both campaigns and always-on initiatives for major regional and global brands. Fluency with analytics, attribution and measurement systems is needed; and expertise is a major plus (including but not limited to GA360, Adobe, MOAT/IAS/DoubleVerify, Nielsen/Millward Brown/Oracle, Neustar/Visual IQ/Convertro, etc.).
You will report into our Head of Media and will work on a cohesive team consisting of buying, planning and analytics professionals working across several EMEA-based clients.”
Executive:
“We are seeking a highly experienced and strategic Chief Growth Officer to join our team. As a key member of our leadership team and reporting into the Founder & CEO you will be responsible for leading the development and execution of our overall growth strategy including, identifying and implementing strategies to increase app usage and engagement, as well as identifying new monetisation opportunities through in-app purchases, subscriptions, advertising, and other revenue streams.
As Chief Growth Officer, you must guide your team from opinions and beliefs to objectives and data driven decisions. You will partner with our CFO and CPO to grow our active user base, improve the monetisation of the user base by acquiring new customers, retaining existing customers and moving customers from free to paid subscriptions. You will take a data driven approach to optimize conversion in all steps of the funnel.”
✚ Weekly recommendation:
In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.
This week’s recommendation isn’t really an eCommerce one but this app is just insanely good for finding people to play tennis with an instantly find a league to join enabling you find people to play tennis with in a matter of minutes!
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