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Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions

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Growth Classics
June 21, 2023

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In today's edition:

  • 🤖 eCommerce news

  • 📈 Trends to watch

  • 🎨 Thumb-stopping AD creative

  • 🌏 Interesting posts & threads

  • 🤣 Meme of the week

  • 💰 Hot jobs

  • ✚ Weekly recommendation

Attention, Never Fully Read readers!

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🤖 eCommerce news:

🎨 Thumb-stopping AD creative

In this section I will be highlighting a few stand out ads I came across during the week.

AD 1: Hismile

“We’re building the future of smile care, one step at a time.”

Link to AD here

What made this creative stand out?

The hook:

  • Firstly the “reply to comment” style makes it seem natural and like an organic post that you’d see on the feed

  • Its funny. In the video someone runs over to their colleague tapping them on the shoulder, they’re surprised nearly spilling their coffee

  • Next he asks him how their V35 colour corrector teeth whitening product works

Visual explainer:

  • I’ve always wondered why do they use a purple liquid. Is it just for show or does it serve a purpose. Turns out yellow and purple are opposite ends of the spectrum, so when you combine them it neutralises the yellow and creates a white tone. You learn something new everyday!

  • Instead of just saying that to the camera, he walks you through this using a colour wheel and photoshop on his laptop. A really engaging and educational watch. Something i’d genuinely sit and watch. Not something i’d say about most ads!

Showing the results: Before & After:

  • At the end of the video they demonstrate the product working in action. Someone with yellow teeth applies the product and as they wash off the purple paste a set of fresh white teeth appears.

Great hook → explains the product → shows the result. Great AD all round!

“Pillow Cube is the first pillow designed specifically for side sleepers.”

Why did this creative piece command attention?

Emphasis on Striking Design:

The use of contrasting hues, meaningful symbols, and pertinent annotations amplifies the unique character of this creative work, making it an eye-catcher on the news feed.

The inclusion of a skeleton wearing dazzling, gold retro spectacles is genuinely intriguing, evoking a moment of curiosity and making viewers pause to question, "What the F is that”.

Pain and Relief – The Before & After:

By showcasing the problem first – a dilemma familiar to many side sleepers – the initial image strikes a chord. The vivid red lightning bolts serve as compelling visual metaphors, drawing viewers' attention to the discomfort experienced when resting on inadequate pillows that result in an awkward neck bend.

This is brilliantly contrasted with the 'after' image featuring the Pillow Cube. The portrayal of a content sleeper with a perfectly aligned spine underlines the solution we provide, immediately resonating with the audience's desire for pain-free, comfortable sleep.

🌏 Interesting posts & threads:

Link here

Link here

Link here

Link here

🤣 Meme of the week:

Google recommendations:

💰 Hot jobs:

Junior:

“Founded in May 2015, Papier is a London based start-up, which has raised ~£45 million since launch and is one of the fastest growing start-ups in the UK and US. We recently placed 8th on LinkedIn’s Top 15 UK Startups. Papier’s collection of stationery products, from notebooks & diaries to notecards and wedding invitations, is designed to feed curiosity and contemplation, to invite people to uncover the possibility of a blank page.

Description:

We are looking for an enthusiastic Performance Marketing Executive to join the team and help us achieve our mission to make everyday noteworthy.”

Senior:

“As Head of Marketing at MOJU you will work alongside the sales leader to deliver MOJU’s ambitious 3yr mission of becoming a top 20 health and wellness brand, aiming to treble the business by the end of 2025.

Reporting into the Marketing Director your core responsibility will be in shaping and delivering the 12-18 months marketing priorities and activity calendar. You’ll be tasked with leading a talented marketing team to drive household brand penetration via creatively disruptive consumer, customer and trade plans.”

Executive:

“Co-founded by entrepreneur Ben Jeffries and OG YouTuber Caspar Lee, Influencer has a global team of 110+ with some of the best talent in the industry across New York, London, Manchester, Dubai and Warsaw. From Google to Amazon and from Coca-Cola to Visit Dubai, and even TikTok and Meta - brands across every vertical tap into the power of True Human Influence all year round.

Influencer are one of the first companies to pop up in the space and are among the market leaders within this booming industry. We were placed in the Top 50 best companies to work for by Campaign in their Best Places’ to Work Award 2021 & 2022, and recently were named as one of the UK’s fasted growing Tech companies by Deloitte.

We’re looking for an ambitious, experienced growth leader with a proven track record of success driving acquisition, retention and measurement. Our ideal Director of Growth candidate will be analytical, data-driven, creative, and collaborative.”

✚ Weekly recommendation:

In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.

Product Hunt: It's your insider pass to tomorrow's tech, today. Dig the freshest startup gems right off the bat. No frills, no fuss, just uncut innovation. Get in, join the hunt, stay ahead of the curve. That's Product Hunt, no more, no less.

That's it for today's edition of Never Fully Read.

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