“Mojo is a sexual wellbeing app that helps men overcome psychological erection issues. Young, healthy men don’t need pills, pumps, or supplements rammed down their throats. Building on over 60 years of sex therapy, our app gives guys the psychological solution they really need.

Finally, they can understand what’s going on inside them and take action. Using clinically proven techniques, our members can take control of what happens in their minds and bodies during sex. This helps them get an erection, keep an erection, and live their intimate lives to the fullest.”

Link to AD here

What sets this creative apart?

Hook:

"I can’t believe I feel this good WITHOUT pills" - speaks for itself.

Second scene:

Transition to a man, tossing restlessly, scrolling his phone in search of something, his face etched with stress.

The caption:

"Struggling to maintain erections has become a common issue."

The scene precisely encapsulates the universal anxiety of seeking a solution to our own personal worries.

We're all too familiar with those sleepless nights, frantic Google searches, and throbbing heartbeats.

This scene immerses you in the moment, commanding your focus.

POV filming:

A technique growing in popularity, and for a good reason.

Filming from the customer's perspective
Internet surfing
Googling the issue
Discovering "Mojo"
Browsing through testimonials (social proof)
Demonstrating the outcome (In this case, underwear hitting the bedroom floor)
Offer & CTA (Try for free)

This approach effectively anticipates and addresses potential doubts a viewer might harbor, walking them through the exact journey they'll undertake, the thoughts they'll encounter, followed by an irresistible offer.

It's clear that Mojo has an in-depth understanding of their customer.

This ad is quite compelling, it's hard not to be impressed 😉

AD 2: Shinesty

“We created Shinesty for one reason and one reason only: To force the world to not take itself too seriously.”

What renders this creative remarkable?

Bold visual:

Shinesty's branding is harmonious across all platforms. It's spirited, nonchalant, and oozes self-assuredness. They've clearly defined their identity and are unapologetic in flaunting it.

While 99.9% of brands may not dare to use such an image, for Shinesty, it's an absolute fit.

This exemplifies the essence of cutting through the clutter to reach those who will resonate and engage wholeheartedly with this cheeky style of creativity.

🌏 Interesting posts & threads:

Link here

🤣 Meme of the week:

💰 Hot jobs:

Junior:

Simmer - Marketing Executive

“The Simmer team are young, ambitious and looking to disrupt the world of healthy eating by delivering time saving, nourishing & delicious products with a bold and inspiring brand.

Now is the perfect time to join. We recently launched our rebrand on simmereats.com and have grown over 300% in the last 6 months, as well as receiving features in Forbes, BBC & The Times. We are now looking for someone with a broad skillset to operate across the marketing team and contribute towards our continued growth targets.

We need a self-starter who is excited by a fast paced, unstructured start-up environment and who has a passion for our product. Working in a lean team of 6, you’ll be given responsibility from the get-go & work directly alongside Forbes 30 under 30 Founders.”

Senior:

Treatwell - Head of Performance Marketing

“Treatwell is looking for a Head of Performance Marketing to join our team. The Head of Performance Marketing will be responsible for leading the company's paid marketing acquisition efforts for both B2B and B2C segments. The ideal candidate will have experience developing and executing a range of paid marketing strategies across various channels. They will also be responsible for managing a growing team of performance marketing managers.”

Executive:

Sustainable FMCG Scale Up - CMO

“We are excited to be working with a top 100 UK start-up brand in London, to help them find a talented Chief Marketing Officer. They achieved B Corp status a few years ago and develop cruelty free products, with sustainability at their core (All their packaging is plastic-free and recyclable!).

As a high-growth scale-up, they work in a fast-paced environment and have a high-performing team of circa 25 people. They sell through their own D2C channel as well as Amazon and the likes of Ocado, Waitrose & Planet Organic.

As the CMO, you will be a key member of their C Suite team and will be responsible for developing and executing 360 marketing strategies that drive customer acquisition and retention, enhance brand awareness, and scale business growth.”

✚ Weekly recommendation:

In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.

Ladder.io

Top growth agency Ladder have built an incredible resource including 796+ ready to go growth tactics. A must read!

That's it for today's edition of Never Fully Read.

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