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- NFR 🛍 Tik Tok ADs, Creative Inspiration & You Tube Consumption Trends
NFR 🛍 Tik Tok ADs, Creative Inspiration & You Tube Consumption Trends
YouTube Provides Insights Into Key Consumption Trends
Growth Classics
June 28, 2023
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In today's edition:
🤖 eCommerce news
📈 Trends to watch
🎨 Thumb-stopping AD creative
🌏 Interesting posts & threads
🤣 Meme of the week
💰 Hot jobs
✚ Weekly recommendation
Attention, Never Fully Read readers!
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🤖 eCommerce news:
🎨 Thumb-stopping AD creative
In this section I will be highlighting a few stand out ads I came across during the week.
AD 1: Prose
“At Prose, we know one size fits none. So we re-thought the entire model of mass-beauty to create haircare that’s one-in-a-million. It’s a radically custom approach: we create products that fit you alone, combining lab innovation, natural ingredients, and proven performance to create truly personal care. We are also a Certified B Corporation, a Public Benefit Corporation and Carbon Neutral, proving that good business is always sustainable.”
Link to AD here
What Sets This Ad Apart?
The Engaging Hooks:
"3 Signs You Need to Switch Your Shampoo"
This hook is crafted with such natural flair, you could easily mistake it for organic content created by an influencer – it doesn't scream 'advertisement'.
The first section of the ad is a mini-education on the three telltale signs that your shampoo is wreaking havoc on your hair, offering immediate value to the viewer.
The second hook smoothly re-engages your attention, guiding it towards Prose – the solution to the hair damage issues identified earlier.
"Break up with your old shampoo. Start new with Prose"
Intriguing Visuals:
UGC (User-Generated Content) usually features creators speaking to the camera from a fixed distance.
In contrast, this ad smartly utilizes close-up shots and various camera angles to create riveting footage. It not only captures your attention but also focuses it on the problem areas – such as dryness – that need addressing.
AD 2: Huel
“Nutritionally complete food, simply delivered. #huel”
What Sets This Creative Apart?
The Hook:
Deploying a myth as an initial draw ingeniously sparks curiosity. "Alright, why might this be considered a myth?"
Pricing Strategy:
The cost-per-meal model pioneered by companies like Huel, Gousto, and Hello Fresh, is an absolute game-changer. It ingeniously spreads the upfront cost across each usage, transforming the perspective on value. So instead of staring down the barrel of a £58 Huel packet purchase, you can now balance the £1.68 per meal against your habitual £6 lunch splurge at Pret.
🌏 Interesting posts & threads:
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🤣 Meme of the week:
Credit: Marketing Millennials
💰 Hot jobs:
Junior:
“Join Cano Water, the UK's leading canned water brand, as a Digital Marketing Executive! We're seeking creative disruptors with a passion for digital innovation to join our fast-paced, high-growth environment. Challenge norms and make a real impact as we strive to reduce single-use plastic bottled water. Bring your endless creativity, organisational skills, and digital expertise to elevate our brand to new heights. Work collaboratively, manage multiple projects, and drive growth through impactful digital marketing campaigns. If you're ready to be part of a dynamic team and redefine the industry, apply now and become a catalyst for change with CanO Water!”
Senior:
“Most people come to Cleo to do work that matters. Every day, we empower people to build a life beyond their next paycheck, building a beloved AI that enables you to forge your own path toward financial well-being.
As the Product Marketing Director you will:
Act as thought leader and primary spokesperson for Cleo to evangelize our internal use of AI and Chat GPT. You’ll be our voice in the market at partner events and on social media, as well as to influencers, press, panels, and our end-users
Develop product-based tutorials, demonstrations, videos, “how to” guides, tips and tricks
Work closely with the Product and Engineering teams and create compelling content (blog posts, white papers, case studies, collaterals) for various use cases
Measure success by tracking relevant metrics and KPIs
Build trust within the Generative AI audience by publishing 10 new recognizable references in this space within your first year at Cleo
Develop a deep understanding of Cleo’s AI's capabilities, the dynamic market landscape, and changing customer demands
Collaborate with Marketing and Product teams to develop effective go-to-market plans
Identify potential consumer use cases and advocate for them with Marketing and Product teams”
Executive:
“We are This is Beyond. A fast-moving, fast-thinking and vibrant London-based B2B events company. We have grown from an ambitious start-up to a worldwide leader in creating both innovative and ground-breaking B2B events. We are considered thought leaders in the luxury travel industry, making a real impact by defining specific travel genres and building passionate communities around them.
Reporting directly into the CEO, your role within the organisation will be pivotal to the growth of the business and will combine leading the marketing strategy for our parent company (This is Beyond Ltd), managing a full internal communication and creative agency in charge of serving the needs of all 7 of our global events and overseeing the marketing activities of each event to ensure brand and business goal cohesion with This is Beyond.”
✚ Weekly recommendation:
In this section i'll be sharing a brand, website, app or tool that i'm using at the moment that I think more people need to know about.
This will be the best $1 you’ve spent all year.
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