- Growth Classics
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- NFR 🛍 Tik Tok Spending, TV Commerce & UPS Strike
NFR 🛍 Tik Tok Spending, TV Commerce & UPS Strike
🎶 TikTok dominates in-app spending, per report
Growth Classics
July 12, 2023
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In today's edition:
🤖 eCommerce news
🎨 Thumb-stopping AD creative
🌏 Interesting posts & threads
🤣 Meme of the week
💰 Hot jobs
Attention, Never Fully Read readers!
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🤖 eCommerce news:
🎨 Thumb-stopping AD creative
In this section I will be highlighting a few stand out ads I came across during the week.
AD 1: Dripkit
“Dripkit is creating coffee tech for our changing lifestyles. Our first product, portable pour over, is a premium coffee experience that goes where you go. Launching November 2017.”
What made this creative stand out?
Amazing use of the before and after style! Every parent talks about the chaos that can ensue with young children.
The photos really quickly paint the picture of chaos on the left and a calm happiness on the right. It’s a great use of emotional imagery to highlight the internal feeling the product provides the consumer.
I think the key to these images is the degree of juxtaposition between the images. Go big or go home.
AD 2: Wild
“Refillable natural deodorant that’s effective, convenient and sustainable straight to your door.”
Link to AD here
What made this creative stand out?
Native looking:
This “reply to comment” style is one that so many creators post organically and was popularised on Tik Tok, it’s a great way to start the video as it’s not an in your face advert and it’s genuinely answering customer questions.
Use of multiple reviews in one video:
What I found really compelling was that the video was edited so that as the story arch played out the video cut to 4+ people giving reviews of their positive experience with Wild. Most UGC style ads only use one review at a time. This addition of multiple creators really increased my engagement with the video.
🌏 Interesting posts & threads:
Link here
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🤣 Meme of the week:
💰 Hot jobs:
Junior:
“The Simmer team are young, ambitious and looking to disrupt the world of healthy eating by delivering time saving, nourishing & delicious products with a bold and inspiring brand.
Now is the perfect time to join. We recently launched our rebrand on simmereats.com and have grown over 300% in the last 6 months, as well as receiving features in Forbes, BBC & The Times. We are now looking for someone with a broad skillset to operate across the marketing team and contribute towards our continued growth targets.”
Senior:
“We’re looking for a Growth Partner as one of the leaders for our New Business team. You will manage a team to identify, pitch and win clients across the most exciting business in the UK and EMEA and own our ambitious growth targets. This is a leadership role in one of the most exciting and high growth companies in media and you will directly influence our future success and further growth.
We are looking for someone with unrivalled attention to detail, who thrives on challenge and loves teamwork. As well as a strong knowledge of the digital media industry and a track record delivering high value opportunities you will be a beacon of our culture and take pride in developing the digital leaders of the future.”
Executive:
“In a nutshell, we’re a social media agency. Born in 2016 with a team number you could fit on half a hand, we’re now a 40+ strong family of creators, analysts, specialists, enthusiasts, deep-thinkers, boundary-pushers and list-makers (see what I did there?).
Our mission is to help build brands we believe in and have fun while we’re doing it! That’s why we’ve won quite a few awards, not just for our work, but also for our workplace, such as the ‘Top 100 Best Places to Work’.
We work with a wide range of clients. And we really do mean a wide range. Sportswear, home security, dairy alternatives, fantasy football, exercise bikes, tech, and even sex toys are just a few industries we are involved in.
You can see more of what we’re about on our website - spinbrands.com and see our smiling faces on the ‘About Us’ page”
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