What can you expect from this breakdown:

• What gave Prose an unfair advantage in a competitive market filled with giants

• An acquisition masterclass from prose e.g. Facebook ads, whitelisting, landing pages, affiliates and more

• How they leveraged consumer behaviour to drive demand through paid search

• Why did two million people take the time to fill out a 30 + question quiz?

• How Prose drives 80% of it’s revenue through it’s existing customer base

• How Prose got subscription right when so many brands get it wrong

• How to convince 10/10 talent to join a start up

In the highly competitive world of beauty and personal care, two visionary former L'Oréal employees and their genius CTO recognised a gaping void. They envisioned a future where personal care was not just a product, but a personalised experience, tailored to the unique needs of every individual.

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Their idea was revolutionary: a made-to-order haircare line that promised zero waste, where products are crafted only after a transaction, ensuring a high rate of usage and aligning with the growing global consciousness around sustainability.

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Prose waste less than 3 percent compared with the industry average of 20 to 40 percent.

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In just five years, this bold venture rocketed to $100 million in revenue (80% from existing customers), with 900,000 monthly website visits and over 250,000 subscribers.

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This wasn't just business growth; it was a paradigm shift in an industry long overdue for change.

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For context the U.S. beauty and personal care market is poised to exceed $100 billion in 2024.

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Their secret? A proprietary algorithm that considers 85 different factors, leading to over 79 trillion unique formula permutations. The only way to purchase their product is by completing a quiz that uses over 30 data-driven questions to find the perfect formulation for your needs.

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Through their acquisition efforts they’ve managed to get over 2 million people to fill out this quiz…

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Prose's journey began with an essential hire - a chemist. In a modest lab in Paris, the team embarked on a mission not just to create products by taking something out of the box, change the scent and stick a label on it.

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They wanted their own custom formulas from the jump.

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Prose didn't want just a slice of the cake that’s already made; they were baking a whole new one.

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Last week Paul Michaux (Co-Founder) & Arnaud (CEO) did a talk at Harvard Business School to the MBA class and made a post about it on Linkedin.

This quote from the Linkedin post perfectly sums this up:

”One of the key things we shared: you need a really good reason to be DTC. If going DTC does not mean reinventing the product itself thanks to that direct relationship, you have to rethink your strategy. Don't think about DTC as channel but make it key component of the product your selling.” - Link to post here

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In short their focus was twofold: developing the best formula and refining the most effective personalised experience possible.

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From their time at L’Oreal they knew having a compelling brand story and identity was crucial to building long term success so after their first fundraise they collaborated with Red Antler, a branding powerhouse behind successes like Casper and Allbirds, they didn't just build a product. They built a brand with identity, purpose, and a promise of sustainability at its core.

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This journey isn't just a success story; it's a blueprint for innovation, sustainability, and understanding the heart of market needs.

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Fun little story about the MVP:

For the first iteration of Prose they actually partnered with Hair salons and pro stylists who would download the Prose app then create and sell to the customer their own custom solution and the stylists would receive a commission on every sale.

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A few learnings from this MVP journey:

• They didn’t have brand awareness / equity, so people would google Prose and not find anything

• The stylists didn’t have time to the consultation and the treatment

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As i’ve mentioned above, their first hire was a chemist in a high end salon who used to work with a stylist who had their own range of products that was sold across the world. For the chemists VIP clients she would do a consultation with them and then go to the lab and make them a custom formulation and sell the solution to them but it just couldn’t scale.

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This was the Eureka moment for the team as they knew this was something that’s being paid for before but it was too expensive and time consuming to scale.

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Leaving a gap for Prose to step up.

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If you want to hear more about the founding story check out this podcast here

Let’s start with how they acquire customers:

Decoding Prose's Meta Ads: A Lesson in Sophisticated Customer Acquisition

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Consumers in this market are savy, well researched and are not going to convert first time off the back of a simple static AD with bullet points and a customer quote on it.

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Customers in the super premium beauty market will:

• Read blogs

• Watch You Tube comparisons

• Read your product reviews

• Test multiple different products

• Ask their friends for recommendations

• Ask their salon for recommendations

• Hang out in forums to see what others have to say

• Read your FAQs

• Ask the company questions directly

• Spend a long deliberating over the decision

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The list goes on…

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This for me is where Prose excels in their acquisition strategy.

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It’s abundantly clear Prose knows their customer inside and out.

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I’m going to give you a few example hooks & AD breakdowns from their Facebook library and you can see for yourself.

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Link to their Meta ads library here

AD 1: What no one ever tells you about smelly scalp:

Storytelling framework - PAS - Pain, Agitate, Solution

Hook: “It’s crazy people don’t know this about scalp odor”

The AD then goes onto tell the story of their smelly scalp:

“I didn’t realise my scalp was just like the skin on my body…

My scalp has oil glands, produces sweat and sheds dead skin cells

Without proper scalp care…

Dead skin cells piled up, oils became unbalanced and bacteria multiplied.

Causing my skin to develop a foul odor”

All of this ad up to this point doesn’t even mention Prose.

22 seconds of highlighting the pain, agitating the pain and educating the customer on something they already have heard of but want to know more about or educating them on something they didn’t know about.

At this point the AD then presents Prose as the solution.

This is confidence, what other brands are waiting 22 seconds to introduce their solution?

AD 2: Is your hair showing signs of hard water damage?

Storytelling framework: Pain - Agitate - Solution

Hook: “It’s crazy people don’t know this about scalp odor”

1. Minerals like calcium and magnesium in hard water can make hair:

   1. Dull

   2. rough

   3. Hard to style

2. Hard water build up on the cuticle can weaken hair and cause:

   1. Breakage

   2. Split - ends

   3. Fading

3. Hard water disrupts scalp’s natural moisture and leads to:

   1. Irritation

   2. Itching

   3. Dryness

Many shampoos don’t consider hard water effects on the hair on your hair.

AGAIN this ad waits 28 seconds before mentioning Prose as the solution.

These customers know their stuff, they don’t want to get sold to out of the gate. They want to be as educated as possible on their haircare so they can make an informed decision and find the best solution.

These ADs do a perfect job of hitting a pain point, explaining why this impacting the customer and then presenting Prose as the solution to the pain they are experiencing.

Here are a few more examples of the same style of hook in their AD account:

How Prose uses third party publishers to position themselves as superior to their competition.

Now this is a bold strategy.

Not many brands have the confidence to pay to put themselves head to head with one of their main competitors in a thumbnail but this is a very savy way of doing it if you are.

From the outside and to an unsuspecting consumer a Facebook post that seems to be a blog article that is comparing two super premium brands Prose & Olaplex.

They are running sponsored ads through:

https://www.mysubscriptionaddiction.com/

If you click on the AD it takes you through to a blog article which compares Prose & Olaplex.

As this is a sponsored post obviously Prose is the winner and every link on the page will take you to the Prose website.

It’s a clever way of getting consumers educated on your value prop and benefits before hitting your website.

With the intention of increasing your conversion rate off paid acquisition and reducing CAC.

From looking through their Facebook ads library it’s clear that this is something many brands can sign up to do.

I have no evidence of the effectiveness of this technique other than the fact these ads for Prose have been live since November and early December which makes you think they are since they’re continuing to spend money on them.

Another version of comparison AD this time targeting another competitor Function of Beauty.

Empowering Creativity: How Prose Nurtured a Hairstylist Community During the Pandemic

This is one of the best reactive content campaigns i’ve seen a brand do.

In a time when the world faced unprecedented challenges due to the COVID-19 pandemic, Prose, a pioneering haircare brand, took an innovative approach to support and empower hairstylists affected by the crisis. Their initiative, the Stylist Open Call Program, was a beacon of creativity and support in a tumultuous period for the beauty industry.

Key Highlights of Prose's Stylist Support Initiative:

• Creative Community Building: Recognising the hardships faced by stylists during the pandemic, Prose launched the Stylist Open Call Program. This initiative invited certified hairstylists to showcase their talents by submitting hair-related photos and videos.

• Direct Compensation for Talent: A key feature of this program was the direct compensation offered to stylists for their contributions. This not only provided financial support but also acknowledged the value of their creative work.

• Flexibility and Freedom: Interestingly, Prose's approach was unique in that they did not mandate the featuring of their products in the submitted content. This freedom allowed stylists to focus purely on their creative expressions, ranging from home haircuts to heat styling tips and general hair advice.

• Long-term Commitment: Prose's statement highlighted their aim to support the stylist community's creative power and expertise in a unique manner. This was not just a one-time initiative but an ongoing effort to nurture and amplify the talents of these professionals.

• Looking Beyond the Pandemic: Prose's strategy was a forward-thinking one, demonstrating their commitment to championing the work of their creative community, even amidst the challenges posed by the pandemic.

In essence, Prose's Stylist Open Call Program was more than just a marketing strategy; it was a testament to their commitment to empowering the hairstylist community, fostering creativity, and providing tangible support in challenging times. This initiative not only aided stylists during a critical period but also reinforced Prose's standing as a brand that genuinely cares about its community.

Here are a few screenshots I found from the initiative:

How they leverage consumer behaviour to drive demand through paid search

In this section I used tool Similar Web to look at their top non brand paid search terms that are driving traffic for them.

All results listed here are worldwide paid search ads for the month of December 2023.

Whilst it doesn’t look like a huge volume of click results.

Just off these three keywords alone (out of hundreds they are bidding on) they are generating close to 20,000 visitors to the website.

(This is using a third party tool, I have no access to their Google ads account)

If the conversion rate is strong and a subscription customer on an AOV including two products ~£50

It doesn’t take a genius to understand how this business can generate a LOT of revenue.

What I like about this keyword strategy is that it’s targeting people who clearly have high intent.

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By targeting this type of intent and having people interact with their brand, over time through continued value building through content, the detailed quiz and a tailored CRM approach they will start to generate inbound demand of their own.

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Key insight from Prose CMO Megan Streeter that will help add context - Article here

”70% of Prose consumers having Type II hair, meaning mostly straight and wavy hair. Typically, curly- and coily-haired people have Type III and Type IV hair, as ranked by The Andrew Walker Hair Typing System — each category is further divided into a, b, and c subcategories. An estimated 65% of the U.S. population has curly, coily or wavy hair, with a growing percentage of textured-hair women embracing their natural hair, according to 2018 TextureTrends Report from curly hair blog NaturallyCurly.”

How Prose drives traffic through their owned content:

Prose has this amazing blog where they host hundreds if not thousands of high quality articles, tutorials and expert pieces for their customers.

This isn’t just a product focussed blog where they talk about Prose.

These are often highly educative pieces that focus on answering the most important questions on the customers minds.

For example:

6 Myths About Oily Skin, Debunked

Dealing with Hard Water Hair Damage

Here’s A Breakdown Of Clean Beauty And Why It’s Important

The Mental Impact of Hair Loss

Obviously this isn’t just out of the kindness of their hearts, although it is clear from my research this is a brand dedicated to bringing their customers the highest quality products possible and giving them value for money and an amazing customer experience.

These blogs are created around keywords and google searches that drive traffic to their site.

For example: “What is a perm” that gets 12,100 monthly searches of which Prose ranks number one for.

Whilst this one term isn’t going to change the businesses trajectory, this SEO tactic compounds over time as they build up more and more high ranking pages for these search terms.

I’d recommend you stick around for the section on Prose’s 30+ question personalisation quiz as that will really paint the picture as to why this is such a powerful strategy for a company such as Prose to use.

How does Prose leverage affiliates and Influencers?

The power of gifting:

Social media influencers are key in shaping consumer choices. Just search "Prose review" on YouTube, and you'll see a flood of videos where users share their real experiences with Prose products. This isn't by chance; its Prose’s clever use of influencer power to boost their brand's visibility and trust.

The global influencer marketing industry is set to hit a staggering $21.1 billion by the close of 2023, surpassing forecasts that pegged it at $15 billion for 2024.

You just have to think about all the celebrity brands that have achieved crazy revenues and valuations as a result of their influence:

• Ryan Reynolds Aviation Gin sold for £600 million

• George Clooney Casamigos Tequila sold for $1 billion

• Kim Kardashian Skims $4 billion valuation

• Logan Paul & KSI Prime $1.2 Billion revenue in their first year

• Conor McGregor Proper Twelve Whiskey sold majority stake for $600 million

• Dwayne Johnson Tequila valued at $3.5 Billion

You get the point.

Source here

This level of influence isn’t just for the big celebs, consumers rely on recommendations from trusted influencers for every niche available.

Consider Cooper Neu's video (screenshot below), hitting over 180,198 views. Prose smartly tapped into her review of a rival, Function of Beauty, gifting her a Prose subscription for a genuine comparison. This wasn't just a kind gesture, but a strategic move to create a credible, side-by-side review. It's a prime example of how Prose masters influencer collaborations.

What makes this approach work? Authenticity and relatability. Influencers build trust with their audience, lending a genuine, personal angle to product promotion. Their genuine reviews, like those for Prose, deeply connect with viewers, often boosting brand interest and loyalty.

This partnership benefits both sides. Influencers get engaging content, while brands like Prose gain wider reach and stronger credibility. This is the essence of modern marketing: creating impactful, win-win relationships that drive sustainable growth.

Key Takeaway:

To succeed with this strategy, it's imperative that your product is exceptional, capable of withstanding scrutiny from influential figures. Remember, while your product may be gifted, competitors' products are often gifted too. Influencers are not obligated to provide a positive review if the product doesn't meet their standards. Doing so could damage their credibility with their audience, their primary source of income.

If you're considering the gifting route for a product in the hair and beauty sector, you need to be absolutely confident in its quality. Influencers are known for their frank and unfiltered opinions on products they don't find up to par.

Link to video here

Here is an example where the whole video was sponsored by Prose and not just a gifting. As a brand trying to scale, you have to try a whole host of different strategies to find the one that works for you and your audience.

This will also change during your growth trajectory, that’s why you have to be constantly experimenting or you’ll find yourself in a slump and not know how to get out.

Link to video here

Affiliates:

Prose currently use Impact.com to run their affiliate programme, where they allow people to sign up to become a Prose partner.

Every time someone uses their link they’ll get a commission payment from Prose, incentivising them to promote Prose products to their audience.

This is a great method of getting honest reviews from creators with large audiences as they know there is a lot of demand for this type of content and that means a large opportunity to generate revenue as a result.

As you can see from the comments below, it’s an amazing opportunity to get real time social proof for your product.

However this again emphasises the importance of having a killer product as you best believe potential customers will be reading these comments when deliberating whether to sign up and buy your product.

This post which has over 7,000 likes and hundreds of comments is another proof point behind the power of having an affiliate scheme as you scale. There will be influencers who genuinely use your product and LOVE it and it allows them to earn money whilst producing content which builds reputation with their audience. A real win win situation!

Finally here are some examples of the paid influencer posts they’ve run as well:

The Turning Point: Prose's Bold Leap with a 10-Ton Dream Machine

At the heart of Prose's meteoric rise to a $100 million valuation lies a pivotal decision, one that would either catapult the brand into the stratosphere or leave it as a boutique New York hair-care brand.

If they were going to scale this business they needed to invest in machinery to allow them to scale production.

I wanted to share this scary moment of entrepreneurship from this forbes article in 2018 to show the kind of decisions a brand scaling needs to make.

“Arnaud Plas, the cofounder and CEO of Prose, is anxiously awaiting the arrival of a 60-foot, 10-ton bespoke machine he has spent two years building. Currently in pieces on a boat somewhere in the middle of the Atlantic, en route to Brooklyn from Normandy, France, the enormous new piece of equipment will let him scale his ultraluxe shampoo company by churning out up to 30,000 custom-mixed bottles a day.

Each will cost $25 for 8.5 fluid ounces, around ten times the cost of the equivalent amount of regular old Pantene. If all goes well, it will arrive at the end of August, and he will soon be able to increase the speed of production 30-fold.”

“We knew that [without the machine] we were a boutique hair-care brand in New York, which was not the ambition of the company”

Unravel the Magic of Prose's Personalised Quiz

Problem: The One-Size-Fits-All Dilemma in Hair Care

The hair care industry often operates on a generalised approach, offering products that cater to broad categories rather than individual needs.

This leaves a significant gap in customer satisfaction and product effectiveness.

Solution: Prose's 30+ Question Personalised Hair Care Quiz

Prose tackled this issue head-on by introducing a comprehensive quiz with over 30 questions.

This quiz meticulously collects 85 different data points about each customer's hair type, lifestyle, and preferences.

Valuable Insights: The Luxurious Journey of Customisation

Friction As Luxury:

Unlike the quick buy-and-try approach of traditional hair care shopping, Prose's detailed quiz introduces a welcomed friction. This process transforms buying shampoo into a luxurious experience, making customers feel valued and understood.

This quiz also acts like a filter for low value customers. If you are offering a premium service or product, adding in a layer of friction can act as a vetting service for those customers who might not be right or committed enough and would have churned anyway.

A Truly Unique Customer Relationship

Prose isn't just personalising shampoos and conditioners; they're totally flipping the script on customer engagement. By digging deep with their 30+ question quiz, they're not only pinpointing exactly what each person's hair needs but also reshaping their entire CRM approach.

With insights from over 85 data points per quiz, Prose gets a super detailed picture of their customer's lifestyles and hair care routines. This isn't just data – it's gold for crafting spot-on messages, blog articles and offers. They're making every interaction feel like it's tailored just for that customer, really ramping up the loyalty factor. And considering over 2 million people have taken this quiz, that's a lot of personalised connections!

The typical high end haircare customer does not take these decisions lightly and would not appreciate a generic approach. If someone fills in their email and doesn’t decide to buy, imagine the level of detail you can go into via segmentation and automated flows off the back of this quiz.

With higher price products, going for the purchase right away isn’t always the best or most valuable option in the long run!

Distinct Market Positioning:

This personalised approach sets Prose apart in a saturated market.

It's not just about selling shampoo; it's about delivering a custom hair care regimen that feels as unique as each customer.

I’ve taken the quiz and given a breakdown below, let me know what you think?

Section 1:

• How old are you?

• What’s your natural, untreated, air-dried hair texture?

• How long is your hair?

• Where would you put your hair on the oily/dry spectrum?

• What does a single strand of hair feel like?

• How dense is your hair?

• Do you feel like you’re shedding more than usual lately?

• Is hair loss a genetic issue in your family?

• How often do you wash your hair?

• After a wash, how long until hair gets oily again?

• Are you prone to flakiness?

• Do you have a sensitive scalp?

• How much of your hair is grey?

These little boxes are placed along the journey that have different bits of information, continuing to engage potential customers as they input their preferences

Some of them are “Why we ask”, “Fun fact” or “Did you know?”

Section 2:

• Is your hair colour treated

• How much of your hair is colour treated

• What kind of colour do you get?

• How often do you color-treat your hair?

• Has your hair undergone any textural treatments?

• How often do you receive textural treatments?

• What do you use to style your hair?

• Do you wear any of these styles?

• What level of hold do you prefer when styling?

• What describes your ideal hair routine?

Section 3: How you live

• Are you currently…

• What makes up the majority of your diet?

• How much water do you drink a day?

• Does your hair retain noticeable odors from food or smoke?

• How often are you stressed out?

• In an average week, where do you workout?

Email capture:

“Almost done. Let’s save your results to move forward”

At this point they’ve already got so many unique points of data on your preferences that you don’t end up buying it sets them up perfectly to give you a personalised approach in future communications.

Section 4: How you like it

• Any specific haircare ingredient preferences?

• What haircare fragrance would you like?

• What are your hair goals?

Final Screen, submitted results:

Key takeaways:

This level of detail isn’t right for every brand but in a world that’s shifting away from cookies, what data can you start collecting on your customers or prospective customers that will allow you to start taking a more personalised approach.

Then based on this data how can you tailor your approach differently off the back of this to improve the customer experience.

At the most basic level can you get their birth date and offer them a birthday gift?

At a more advanced level can different data points trigger a personalised flow that educates them on how your product solves a particular pain point?

From First Quiz to Lasting Connection: Prose’s Path to Retention Mastery

At over a $100 million in sales 80% of Prose’s revenue comes from existing customers (link)

I believe this comes down to a few core reasons:

1. An amazing custom product that gets genuine results

2. An amazing customer experience & unboxing process

3. A subscription offering that goes way beyond saving money

4. A revolutionary feedback system that improves your formulation in real time

'The Salon' - A Subscription Program Like No Other

Beyond Savings: 'The Salon' is Prose's subscription program, diverging from the typical 'subscribe and save' model.

It offers a VIP experience, including:

⭐️ Custom-made products tailored to individual needs

⭐️ Complimentary items enhancing the overall value e.g. tortoise comb

⭐️ Adaptive and Evolving: This program is designed to evolve with the customer's hair care journey, ensuring a dynamic and responsive relationship. (keep reading to learn about their game changing review and refine feedback service)

⭐️ They even trialled virtual consultations for personalised styling tips and product suggestions.

⭐️ Building a community of trust and exclusivity. So much more than just discounts, Prose's strategy focuses on creating a sense of community and exclusivity. By leading with membership benefits rather than just discounts, they foster a deeper connection with their customers.

Key Takeaways for Brands:

⭐️ Think beyond discounts: Anyone can offer a % off, how can you build an exclusive community that sits behind a subscription that feels like a whole level up from just getting your product delivered on a regular basis…which of course anyone can do? make your customer feel special.

⭐️ Personalisation is Key: Brands can learn from Prose's approach to make customers feel special throughout the customer journey, especially after purchase, such as personalising packaging or offering tailored experiences based on their needs like virtual consultations or subscriber only Q&As.

⭐️ Create a Story Around Your Product: Like Prose, brands should craft narratives that resonate with customers, positioning themselves as a solution to industry shortcomings. Making them feel as if they’re part of a movement that’s shaking up the norm.

⭐️ Adapt and Evolve with Your Customer: Ensure your services and products evolve with your customer's needs, keeping the relationship fresh and relevant. Customers like to feel like they can make an impact, bring them on the journey with you and shout about any changes you make as a result of their feedback.

Unveiling Prose's Secret…

Continuous Real Time Personalisation Through 'Review and Refine

In a bold move, Prose introduced 'Review and Refine' in March 2019, a groundbreaking system that reshapes your next order based on your direct feedback. This innovative approach not only fine-tunes your hair care experience but also actively encourages customers to share their insights. Since its launch, Prose has gathered over 100,000 responses, with a staggering 70% of repeat customers eagerly participating. Imagine, three weeks post-purchase, you receive an invitation to shape your future hair care. Through an extensive survey of up to 22 questions, you rate everything from scalp sensitivity to the overall feel of the products. Your voice, in detailed ratings and open-ended responses, becomes the architect of your next personalized Prose experience.

Here is how it works:

The questions:

Overall, how satisfied are you with the current state of your skin? Consider how it looks, feels, and behaves on a daily basis.

Does your skin feel more hydrated?

Does your skin look more radiant?

Is your skin tone more even?

Is your skin less sensitive or reactive?

Did you see a reduction in redness?

Is your skin less oily or shiny?

Did you notice an improvement with blemishes?

Did you notice an improvement in your wrinkles or fine lines?

Did you notice an improvement in elasticity?

How does your cleanser feel on your skin?

How satisfied are you with the scent of your cleanser?

Key takeaways:

⭐️ Real-Time Product Evolution: Prose's "Review and Refine" system, exemplifies the importance of using real-time customer feedback to continually adapt and improve products. This approach ensures that each subsequent order is more tailored to the customer's needs, increasing satisfaction and loyalty. Increases the customers perception of value added without anymore financial investment (Outside of tech resource)

How can you leverage tech to improve your product / service / experience in real time?

⭐️ Engagement Through Personalised Experiences: With over 100,000 responses and a 70% feedback rate from repeat customers, Prose demonstrates the effectiveness of engaging customers through personalised experiences. The system provides an incentive for customers to offer feedback, knowing that their input directly influences their future products.

How can you improve your feedback loop to improve engagement?

⭐️ Data-Driven Customer Satisfaction: By implementing a feedback system that asks detailed questions about product performance, Prose can capture nuanced data. This data is then used to refine product formulas.

How can you capture more nuanced data on your customers?

⭐️ Building a Knowledge Base for Continuous Improvement: The continuous collection of customer feedback not only helps in refining products but also contributes to a growing knowledge base. This information is vital for understanding broader consumer trends and preferences, which can guide future product development and marketing strategies.

How can you use your feedback process to build systems that allow you stay ahead of the competition?

⭐️ Psychological Impact of Customer Involvement: Inviting customers to contribute feedback makes them feel valued and part of the brand's journey. This psychological principle of involvement and ownership enhances customer loyalty and promotes long-term engagement with the brand.

How can you make your customers feel more ownership over their journey with you and like co creators instead of a purely transactional relationship?

⭐️ Reducing Waste Through Customisation: Prose's approach to creating made-to-order products based on individual customer feedback significantly reduces waste, contrasting sharply with the traditional mass production methods that lead to higher waste levels.

How could tech enable you to reduce wastage both from a consumer point of view and from an inventory point of view?

Building a 10/10 company requires 10x Talent.

Building a Dream Team: How Prose is Capturing Top Talent from Beauty Giants

In the fiercely competitive beauty industry, Prose has emerged not just as a disruptor but also as a magnet for elite talent. The company's narrative isn't just about selling personalised hair care products; it's about revolutionising a stagnant industry. This compelling mission has attracted professionals from behemoths like L'Oréal and other major players, who are eager to be part of a movement that's rewriting the rules of beauty and personal care.

Prose's journey is a testament to the power of a transformative vision. The narrative they've crafted resonates deeply with those disillusioned by the traditional, one-size-fits-all approach of the larger beauty conglomerates. It speaks to professionals who are not just looking for another job, but a chance to be part of a meaningful change. Prose's commitment to personalisation, sustainability, and technological innovation offers a refreshing contrast to the industry norms, and this has proven irresistible to top-tier talent.

The story here is about more than just recruitment; it's about a collective ambition to fix what's broken in the beauty industry. Each team member at Prose brings their expertise, experience, and passion, contributing to a culture of innovation and excellence. This not only drives the company's growth but also cements its position as a leader in personalised hair care.

Link to profile here

Megan Streeter is credited with scaling the brand to $100 million, check out a podcast she was on here

If you’ve got this far I commend you! If you’ve got value out of this all I ask is that you share with one person who you think will find this an interesting read.

Nick